Orthodontic Marketing Manager

MB2Dental Solutions; Carrollton (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

MB2 Dental Solutions is seeking an Orthodontic Marketing Manager in Carrollton, TX to lead strategies that increase new patient growth and retention across affiliated practices.

You will partner with doctors, operations leaders, and office teams to identify opportunities and execute digital marketing programs including Google Ads, Meta Ads, and SEO, while analyzing performance data to drive ROI.

Qualifications

• 5+ years of orthodontic marketing experience preferred.
• Experience supporting orthodontic practices, DSOs, or multi-location healthcare.
• Strong communication skills.
• Familiarity with Google Ads, Meta Ads, SEO, Google Analytics, and marketing reporting tools.

Responsibilities

• Develop and execute strategic marketing initiatives to drive patient growth across affiliated orthodontic practices.
• Partner with doctors, operations leaders, and office teams to identify opportunities and create growth plans.
• Manage digital marketing programs including Google Ads, Meta Ads, SEO, local SEO, and online reputation management.
• Analyze marketing data to identify trends, opportunities, and areas for improvement.
• Monitor KPIs such as new patient volume, lead conversion, production growth, and marketing ROI.
• Present actionable recommendations to stakeholders and leadership.
• Support referral marketing, community outreach, and local engagement initiatives.
• Collaborate with agencies to ensure strong execution and optimization.
• Manage multiple projects with timelines and budgets, delivering high-quality results.

Skills

Strategic marketing

Data-driven

Communication skills

Google Ads

Meta Ads

SEO

Google Analytics

Marketing reporting tools

Tools

Google Ads

Meta Ads

SEO

Google Analytics

Job description

MB2 Dental is a first-of-its-kind Dental Partnership Organization (DPO) founded in 2007 and supporting one of the fastest-growing networks of dental practices in the country. We are seeking an Orthodontic Marketing Manager to join our team in Carrollton, TX.

This role is ideal for a strategic, data-driven marketer who thrives in a fast-paced environment and enjoys partnering with doctors, operations leaders, and practice teams to drive measurable growth. You'll play a key role in developing and executing marketing strategies that increase patient acquisition, improve retention, and help orthodontic practices achieve their business goals.

The Orthodontic Marketing Manager serves as a trusted marketing partner for affiliated practices, leveraging digital marketing, analytics, relationship management, and local growth initiatives to deliver results across multiple markets.

Why Join MB2?

• Competitive compensation.
• Medical, dental, vision, and life insurance.
• Short- and long-term disability coverage.
• Generous PTO and paid holidays.
• Mentorship and exposure to the leadership of a growing company.
• Collaborative and entrepreneurial culture.
• Employee referral bonus program.

What You'll Do

• Develop and execute strategic marketing initiatives to drive patient growth across affiliated orthodontic practices.
• Partner closely with doctors, operations leaders, and office teams to identify opportunities and create customized growth plans.
• Manage digital marketing programs, including Google Ads, Meta Ads, SEO, local SEO, online reputation management, and website optimization.
• Analyze marketing and business performance data to identify trends, opportunities, and areas for improvement.
• Monitor key performance indicators, including new patient volume, lead conversion rates, production growth, retention, referral performance, and marketing ROI.
• Present actionable recommendations and performance insights to stakeholders and leadership.
• Support referral marketing, community outreach, local engagement initiatives, and practice-level growth campaigns.
• Collaborate with agency and vendor partners to ensure strong execution and continuous optimization.
• Manage multiple projects simultaneously while maintaining timelines, budgets, and the quality of deliverables.
• Build strong relationships with practices by delivering a high level of service, responsiveness, and strategic support.
• Partner with cross-functional teams to drive innovation and best practices across the orthodontic portfolio.

Qualifications:

• 5+ years of experience in orthodontic marketing is highly preferred.
• Experience supporting orthodontic practices, DSOs, multi-location healthcare organizations, or related healthcare service businesses preferred.
• Top-tier communication skills.
• Familiarity with Google Ads, Meta Ads, SEO, Google Analytics, and marketing reporting tools.

MB2 Dental Solutions, LLC is an equal opportunity employer.