Marketing Director

Smalltown Dental; Peoria (IL); Hybrid; USD 75,000 - 95,000; Full time

Job summary

Smalltown Dental, a fast-growing dental organization in Central Illinois, is seeking a Marketing Director to lead growth across patient acquisition, doctor recruitment, and brand development. This is a results-driven leadership role responsible for building scalable marketing operations and aligning strategies with Expansion plans.

You will manage in-house marketing, digital channels, agency partnerships, and events, driving ROI and ensuring brand consistency across locations.

Qualifications

• Experience in marketing, growth, or brand leadership.
• Strong understanding of digital marketing (ads, SEO, analytics).
• Ability to manage vendors and hold them accountable.
• Organized, self-driven, and results-oriented.
• Strong communication and creative thinking skills.

Responsibilities

• Leads the in-house marketing function, managing workflows, prioritization, and performance expectations.
• Oversees the expansion of the marketing team, aligning roles, responsibilities, and workflows to support scalable growth.
• Identifies process inefficiencies and implements improvements, reporting insights and strategies to leadership.
• Develops systems, SOPs, and infrastructure to support long-term growth.
• Oversees quality assurance for all deliverables, ensuring brand consistency and high standards.
• Manages media buying across digital and traditional channels to maximize reach and ROI.

Skills

Marketing leadership

Digital marketing

Vendor management

Organized

Strong communication

Creative thinking

Job description

Smalltown Dental is a fast-growing, doctor-led dental organization with multiple locations across Central Illinois. We are building something different, combining the resources of a larger group with the culture and autonomy of private practice. We’re looking for a Marketing Director to lead growth across patient acquisition, doctor recruitment, and brand development. This is a results-driven leadership role, not a coordinator position.

General Job information

Marketing Operations & Leadership

• Leads the in-house marketing function, managing workflows, prioritization, and performance expectations
• Oversees the expansion of the marketing team, aligning roles, responsibilities, and workflows to support scalable growth
• Identifies process inefficiencies and implements improvements, reporting insights and strategies to leadership
• Develops systems, SOPs, and infrastructure to support long-term growth
• Oversees quality assurance for all deliverables, ensuring brand consistency and high standards
• Manages media buying across digital and traditional channels to maximize reach and ROI
• Establishes performance metrics and accountability standards for internal teams and external partners
• Aligns marketing strategy with broader business objectives, supporting expansion and revenue growth

Patient Growth

• Drives new patient acquisition across all locations through data-driven marketing strategies
• Manages digital channels such as website & social profiles performance
• Leads agency partnerships to plan and execute campaigns, analyze performance, and implement optimization strategies to improve ROI
• Identifies underperforming locations and implements targeted growth strategies

Doctor Recruitment Marketing

• Develops and executes recruitment campaigns to attract dentists and team members
• Builds recruitment funnels, including landing pages and branded content
• Positions the organization as a top destination for clinical talent

Brand, Content & Media

• Oversees brand consistency across all channels, including website, social media, and print materials
• Develops and directs content strategy, including patient education, team spotlights, and recruiting campaigns
• Oversees organic and paid content distribution and social promotion across platforms (Facebook, Instagram, TikTok, Reels)
• Transforms content into high-performing marketing assets (ads, clips, campaigns)

Internal Communication

• Develops and manages the monthly Smalltown Spotlight newsletter, highlighting updates, wins, and team achievements
• Supports internal alignment through consistent communication and storytelling

Events & Brand Experience

• Plans and executes grand openings, community events, and internal initiatives
• Oversees branded materials, signage, and promotional assets
• Enhances local presence through community engagement efforts

What We’re Looking For

• Experience in marketing, growth, or brand leadership
• Strong understanding of digital marketing (ads, SEO, analytics)
• Ability to manage vendors and hold them accountable
• Organized, self-driven, and results-oriented
• Strong communication and creative thinking skills

Bonus:

• Experience with video, podcasting, or content creation
• Healthcare or dental marketing background
• Familiarity with AI tools in marketing

Compensation & Benefits

• Salary: $75,000 – $95,000 (based on experience)
• Performance-based bonuses tied to growth
• Leadership opportunity in a rapidly growing company

Why Smalltown Dental

• High-growth organization with strong leadership
• Opportunity to build and shape the marketing function
• Direct impact on company expansion
• Collaborative, team-focused culture

2433 Maloney Drive Bloomington, IL 61704

1600 S Fourth Ave. Suite 110 Morton, IL 61550

1600 S. Fourth Ave. Ste120 Morton, IL 61550