Marketing Director — Audit & Tax Growth

Withum; Red Bank (NJ); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive benefits package

Bonus program

Job summary

Withum is seeking a marketing leader to drive integrated campaigns for our Audit and Tax practice. You will shape go-to-market strategies, lead a marketing team, and partner with leadership to accelerate pipeline using data-driven insights and AI tools.

Ideal candidates have 7–10+ years in professional services marketing, strong leadership, and a track record of multi-channel, content-led campaigns that boost visibility and growth. Competitive benefits and bonus programs are offered.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field; MBA or advanced degree preferred.
• 7–10+ years of progressive marketing experience, including team leadership, ideally in accounting, consulting, professional services, or B2B environments.
• Proven success in developing targeted marketing programs that drive growth and pipeline.
• Strong experience leading thought leadership and content marketing initiatives.
• Demonstrated expertise in multi-channel marketing strategy.
• Experience partnering with business development on go-to-market initiatives in matrixed professional services firms.
• Strong leadership, project management, communication, and stakeholder management skills.
• Analytical mindset with experience using marketing metrics, CRM systems, and marketing automation platforms.
• Ability to thrive in a fast-paced, matrixed organization while managing multiple priorities
• Strong executive presence and presentation skills.
• Experience managing vendors and external partners.
• Curiosity and adaptability in applying AI to improve marketing effectiveness including copilot, and automation platforms, to accelerate campaign and content development.
• Skilled in applying AI to competitive analysis, market and audience research, segmentation, and data-driven campaign planning.
• Effective prompt design, with the ability to evaluate, refine, and quality-check AI-generated outputs for accuracy, brand voice, and tone.
• Sound judgment in the responsible and ethical use of AI, including data privacy, client confidentiality, brand safety, and adherence to firm and professional governance standards.
• A continuous-learning mindset that stays current on emerging AI tools and best practices and champions practical, responsible adoption across the marketing team.

Responsibilities

• Leading the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
• Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
• Collaborating with Industry marketing to shape go-to-market strategies.
• Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
• Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
• Overseeing content planning based on market trends, client needs, and business priorities.
• Directing development of collateral, presentations, case studies, videos, and campaign assets.
• Ensuring consistent brand voice, positioning, and messaging across channels.
• Developing and execute strategic sponsorship and conference programs that drive visibility, engagement, and leads.
• Identifying high-impact sponsorships, speaking opportunities, executive roundtables, and networking events aligned with growth, target audience, and ROI goals.
• Managing sponsorship strategies of before, during, and after events to maximize engagement and pipeline impact.
• Leading integrated campaigns across digital, email, social, content, webinars, PR, and events.
• Establishing KPIs and reporting to measure campaign effectiveness, pipeline impact, and ROI.
• Partnering with Marketing Centers of Excellence and Marketing Operations to optimize performance through data and analytics.
• Fostering a collaborative, innovative, and results-driven team culture.
• Partnering across marketing, business development, creative, digital, content, operations, and communications teams.

Skills

Leadership

Strategic marketing

AI-enabled marketing

Data-driven decision making

Multi-channel marketing

Content marketing

Campaign planning

Education

Bachelor’s degree in Marketing/Communications/Business

MBA preferred

Tools

CRM systems

Marketing automation

Job description

Withum is seeking a marketing leader to drive integrated campaigns for our Audit and Tax practice. You will shape go-to-market strategies, lead a marketing team, and partner with leadership to accelerate pipeline using data-driven insights and AI tools.

Ideal candidates have 7–10+ years in professional services marketing, strong leadership, and a track record of multi-channel, content-led campaigns that boost visibility and growth. Competitive benefits and bonus programs are offered.