Marketing Lead: Audit & Tax Growth

Withum; Orlando (FL); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Bonus program

Job summary

Withum is seeking a marketing leader to drive integrated campaigns for the Audit and Tax practice, translating market insights into go-to-market strategies that grow the pipeline and brand visibility.

You will lead a marketing team, partner with practice leaders, leverage AI tools for insights, and develop collateral and events that accelerate revenue across channels. This role is based in Orlando and requires 7–10+ years in professional services marketing.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required; MBA or advanced degree preferred.
• 7–10+ years of progressive marketing experience, including team leadership, ideally in accounting, consulting, professional services, or B2B environments.
• Proven success in developing targeted marketing programs that drive growth and pipeline.
• Strong experience leading thought leadership and content marketing initiatives.
• Demonstrated expertise in multi-channel marketing strategy.
• Experience partnering with business development on go-to-market initiatives in matrixed professional services firms.
• Strong leadership, project management, communication, and stakeholder management skills.
• Analytical mindset with experience using marketing metrics, CRM systems, and marketing automation platforms.
• Ability to thrive in a fast-paced, matrixed organization while managing multiple priorities
• Strong executive presence and presentation skills.
• Experience managing vendors and external partners.
• Curiosity and adaptability in applying AI to improve marketing effectiveness including copilot, and automation platforms, to accelerate campaign and content development.

Responsibilities

• Lead the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
• Partner with practice leaders to advance go-to-market priorities and growth initiatives.
• Collaborate with Industry marketing to shape go-to-market strategies.
• Use AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
• Lead the thought leadership strategy and editorial calendar for Audit and Tax content.
• Oversee content planning based on market trends, client needs, and business priorities.
• Direct development of collateral, presentations, case studies, videos, and campaign assets.
• Ensure consistent brand voice, positioning, and messaging across channels.
• Develop and execute strategic sponsorship and conference programs that drive visibility, engagement, and leads.
• Identify high-impact sponsorships, speaking opportunities, executive roundtables, and networking events aligned with growth and ROI goals.
• Manage sponsorship strategies before, during, and after events to maximize engagement and pipeline impact.
• Lead integrated campaigns across digital, email, social, content, webinars, PR, and events.
• Establish KPIs and reporting to measure campaign effectiveness, pipeline impact, and ROI.
• Partner with Marketing Centers of Excellence and Marketing Operations to optimize performance through data and analytics.
• Foster a collaborative, innovative, and results-driven team culture.
• Partner across marketing, business development, creative, digital, content, operations, and communications teams.

Skills

Leadership

Strategic marketing

Data-driven decision making

CRM systems

Marketing automation

Multi-channel marketing

Stakeholder management

Team leadership

AI/Copilot usage

Education

Bachelor’s degree in marketing/related field

MBA or advanced degree

Tools

CRM systems

Marketing automation platforms

Job description

Withum is seeking a marketing leader to drive integrated campaigns for the Audit and Tax practice, translating market insights into go-to-market strategies that grow the pipeline and brand visibility.

You will lead a marketing team, partner with practice leaders, leverage AI tools for insights, and develop collateral and events that accelerate revenue across channels. This role is based in Orlando and requires 7–10+ years in professional services marketing.