Audit & Tax Marketing Growth Lead (AI-Driven)

Withum; Red Bank (NJ); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Benefits package

Bonus program

Job summary

Withum is seeking a seasoned marketing leader to drive integrated campaigns for the Audit and Tax practice in the U.S. This role partners with practice leaders to execute go-to-market strategies, oversee thought leadership, and leverage AI tools for market research, segmentation, and campaign planning.

The position emphasizes multi-channel marketing, content development, and sponsorship programs to accelerate pipeline and growth while maintaining brand consistency across channels.

Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field.
• MBA or advanced degree preferred.
• 7-10+ years of progressive marketing experience, including team leadership.

Responsibilities

• Leading the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
• Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
• Collaborating with Industry marketing to shape go-to-market strategies.
• Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
• Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
• Overseeing content planning based on market trends, client needs, and business priorities.
• Directing development of collateral, presentations, case studies, videos, and campaign assets.
• Ensuring consistent brand voice, positioning, and messaging across channels.
• Developing and executing strategic sponsorship and conference programs that drive visibility, engagement, and leads.
• Identifying high-impact sponsorships, speaking opportunities, executive roundtables, and networking events aligned with growth, target audience, and ROI goals.
• Managing sponsorship strategies before, during, and after events to maximize engagement and pipeline impact.
• Leading integrated campaigns across digital, email, social, content, webinars, PR, and events.
• Establishing KPIs and reporting to measure campaign effectiveness, pipeline impact, and ROI.
• Partnering with Marketing Centers of Excellence and Marketing Operations to optimize performance through data and analytics.
• Fostering a collaborative, innovative, and results-driven team culture.
• Partnering across marketing, business development, creative, digital, content, operations, and communications teams.

Skills

Leadership

Project management

Communication

Stakeholder management

Analytical mindset

Multi-channel marketing

Education

Bachelor's degree in marketing, Communications, Business, or related field

MBA or advanced degree preferred

Job description

Withum is seeking a seasoned marketing leader to drive integrated campaigns for the Audit and Tax practice in the U.S. This role partners with practice leaders to execute go-to-market strategies, oversee thought leadership, and leverage AI tools for market research, segmentation, and campaign planning.

The position emphasizes multi-channel marketing, content development, and sponsorship programs to accelerate pipeline and growth while maintaining brand consistency across channels.