Marketing Director — AI-Driven Growth & Pipeline

Practice By Numbers, Inc.; Seattle (WA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Paid time off

Parental leave

Direct access to leadership

Performance bonus

Job summary

Practice by Numbers is seeking a Director of Marketing to own the marketing engine from strategy to pipeline in Seattle. You’ll lead a small team and agencies, and you’ll be hands-on with HubSpot, the website, and the campaign calendar to fix what’s broken and drive results.

You’ll shape demand generation, brand messaging, events, and measurement, reporting to the VP of Sales & Marketing and collaborating with sales, product, and customer success. Travel is required.

Qualifications

• 7+ years in B2B marketing with strategy and pipeline ownership.
• Deep knowledge of AI tools and their impact on customer acquisition.
• Track record building demand generation programs that grow pipeline.
• Experience in SMB SaaS or healthcare tech; dental is a plus.
• Hands-on with HubSpot, GA, SEO and marketing automation.

Responsibilities

• Own demand generation and pipeline with targets alongside sales.
• Build integrated campaigns across paid, organic, email, content, events.
• Improve website conversions and demo bookings.
• Lead a small team and manage agencies; ensure clean handoffs to sales.
• Define KPIs, dashboards, and attribution; report to leadership.

Skills

B2B marketing

Strategy & pipeline ownership

AI in marketing

Demand generation

Storytelling & messaging

HubSpot proficiency

Google Analytics

Marketing automation

Trade shows & events

Education

Bachelor's degree in Marketing or business

Tools

HubSpot

Google Analytics

SEO tools

Marketing automation systems

Job description

Practice by Numbers is seeking a Director of Marketing to own the marketing engine from strategy to pipeline in Seattle. You’ll lead a small team and agencies, and you’ll be hands-on with HubSpot, the website, and the campaign calendar to fix what’s broken and drive results.

You’ll shape demand generation, brand messaging, events, and measurement, reporting to the VP of Sales & Marketing and collaborating with sales, product, and customer success. Travel is required.