Marketing Director

Colliers International NY LLC; New York (NY); On-site; USD 138,000 - 160,000; Full time

Benefits offered by this job

Medical benefits

401(k) matching

Paid time off

Parental leave

Job summary

Colliers in NYC is seeking an experienced Marketing Director to lead strategic marketing across a major market. You will drive brand growth, client acquisition, and business performance while guiding a team of marketers and aligning with market leadership and regional stakeholders.

The role requires a visionary yet practical leader with deep expertise in brand strategy, digital transformation, and analytics.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business; advanced degree a plus.
• 10+ years of marketing experience, with 5+ years in strategic leadership and people management.
• Significant experience in commercial real estate, professional services, or B2B marketing environments.
• Proven track record leading high-performing teams and developing full-funnel marketing programs.
• Mastery of Adobe Creative Suite and Microsoft Office, including high-level presentation development.
• Experience overseeing web, social, video, paid media, and integrated campaign execution.
• Proficient in CRM (e.g., Salesforce), CMS, marketing automation, and reporting tools.
• Proven experience using AI tools for efficiency, personalization, and content innovation.
• Deep knowledge of SEO, SEM, paid media, lead gen, and analytics platforms.
• Experience managing vendor relationships for creative, digital, and PR deliverables.
• Visionary leadership translating business goals into marketing strategy.
• Strong cross-functional collaboration and executive communication skills.
• Data-informed decision-maker with a performance mindset.

Responsibilities

• Define and lead the overarching marketing strategy, ensuring alignment with priorities and market opportunities.
• Serve as a strategic partner to market leadership for growth and client engagement initiatives.
• Build and inspire a high-performing marketing team with a culture of innovation and accountability.
• Oversee multi-channel campaigns with consistent messaging and measurable outcomes.
• Advance brand positioning through storytelling, thought leadership, and content strategies.
• Direct digital marketing transformation including web strategy, demand generation, and SEO/SEM.
• Guide marketing operations: budgeting, forecasting, resource planning, performance tracking.
• Partner with regional PR on communications and brand messaging.
• Evaluate and implement marketing tech to enhance scalability and automation.

Skills

Marketing leadership

Brand strategy

Digital marketing

Campaign management

CRM tools

Marketing automation

SEO/SEM

Analytics

Team leadership

Cross-functional collaboration

AI in marketing

Education

Bachelor’s degree in Marketing/Communications/Business

Advanced degree

Tools

Adobe Creative Suite

Microsoft Office

Salesforce

CMS

Job description

Make your next move an expert one. At Colliers it’s not our success that sets us apart, it’s how we achieve it. Our people are passionate, take ownership and always do what’s right for our clients, people and communities. Why Colliers? Our enterprising environment needs your expertise to facilitate Colliers’ continued growth as an industry leader. Our nimble, decentralized culture can provide you with a wealth of opportunities to learn about our business and quickly gain experience to accelerate your career. ***This is an onsite role based out of our NYC, NY office***

About you

The Marketing Director leads the strategic vision and execution of all marketing efforts for a major market. This role leads the development of innovative, high-impact marketing strategies that drive brand growth, client acquisition, and business performance for the market. The Marketing Director oversees a team of marketers, ensures cross-functional alignment, and partners closely with market leadership, business development, and regional stakeholders. This role demands a visionary yet practical leader with deep expertise in brand strategy, digital transformation, campaign development, team leadership, and performance analytics. In this role, you will…

• Define and lead the overarching marketing strategy, ensuring alignment with organizational priorities, business goals, and market opportunities.
• Serve as a strategic partner to market leadership, contributing to business planning, growth strategies, and client engagement initiatives.
• Build, lead, and inspire a high-performing marketing team, fostering a culture of innovation, accountability, and collaboration across all levels.
• Oversee the development and execution of multi-channel campaigns, ensuring message consistency, creative excellence, and measurable business outcomes.
• Advance brand positioning through strategic storytelling, thought leadership, and content strategies that differentiate the organization in the marketplace.
• Direct digital marketing transformation, including web strategy, demand generation, social media, marketing automation, SEO/SEM, and data-driven optimization.
• Guide marketing operations, including budgeting, forecasting, resource planning, and performance tracking to ensure efficient and effective execution for marketing-related activities.
• Partner with regional PR on the communications and PR strategy, ensuring consistent brand messaging across internal and external channels.
• Evaluate and implement marketing technologies and platforms to enhance scalability, automation, data visibility, and operational excellence.

What you’ll bring

• Bachelor’s degree in Marketing, Communications, or Business; advanced degree a plus.
• 10+ years of marketing experience, with 5+ years in strategic leadership and people management roles.
• Significant experience in commercial real estate, professional services, or B2B marketing environments.
• Proven track record leading high-performing teams and developing full-funnel marketing programs.
• Mastery of Adobe Creative Suite and Microsoft Office, including high-level presentation development.
• Experience overseeing web, social, video, paid media, and integrated campaign execution.
• Proficient in CRM (e.g., Salesforce), CMS, marketing automation, and reporting tools.
• Proven experience in using AI tools for efficiency, personalization, and content innovation.
• Deep knowledge of SEO, SEM, paid media, lead gen, and analytics platforms.
• Experience managing vendor relationships for creative, digital, and PR deliverables.
• Visionary leadership with the ability to translate business goals into marketing strategy.
• Strong cross-functional collaboration skills — can align marketing with business development, sales, research, and executive leadership.
• Effective communicator with the ability to influence senior stakeholders and represent marketing at the leadership level.
• Strong team builder with experience developing career paths, upskilling, and succession planning.
• Data-informed decision-maker with a performance mindset.

Pursuant to local law, Colliers is disclosing the following information:

Area / Location Specific: NYC, NY
Approximate Compensation for this Role: Annual range: $137,611 - $160,000
Our compensation ranges are determined by role, level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all national locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Bonus

This position is eligible for an annual bonus, based on company and individual performance.

Benefits

Employees (and their families) are provided options for employer subsidized medical benefits including RX, dental, vision as well as employer paid basic life/AD&D insurance and short-term / long-term disability. Employees are able to enroll in our company’s 401k plan, which includes an employer match. Employees will also receive 10 days of sick leave and a minimum of 15-days vacation annually. Certain senior-level roles are eligible for unlimited time off. Employees will also enjoy 10 paid holidays plus two personal flex days throughout the calendar year. Twelve weeks (for birth parents) and 4 weeks (for non-birth parents, including adoptive/foster parents) for paid parental leave will also be available for use after successful completion of 90 days of employment. Individuals may be eligible for different or additional benefits under applicable state law.

Applicants must be currently authorized to work in the United States on a full-time basis. The employer will not sponsor applicants for work visas.

Colliers respects diversity and is an equal opportunity employer. No employee or applicant for employment will be discriminated against on the basis of any actual or perceived membership in any protected category including race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

If you are a qualified applicant who requires reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, please contact [e-mail] for assistance.

We are enterprising. Our expert advice to property occupiers, owners and investors leads the industry into the future. We invest in relationships to create enduring value. What sets us apart is not what we do, but how we do it. Our people are passionate, take personal responsibility and always do what’s right for our clients, people and communities. We attract and develop industry leaders, empowering them to think and act differently to drive exceptional results. What’s more, our global reach maximizes the potential of property, wherever our clients do business. At Colliers, we accelerate success.