Marketing Director

Colliers International (Quebec); New York (NY); On-site; USD 138,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Medical benefits

401k plan

Life/AD&D insurance

Short/long-term disability

Job summary

Colliers is seeking a Marketing Director in NYC to lead strategic marketing initiatives. You will shape brand growth, drive client acquisition, and align with market leadership to accelerate performance. You will manage a high-performing team and oversee multi-channel campaigns.

The role requires deep expertise in brand strategy, digital transformation, and data-driven optimization, with strong collaboration across sales, research, and executive leadership.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business.
• 10+ years of marketing experience with 5+ in leadership.
• Experience in commercial real estate or B2B marketing preferred.
• Proven track record building full-funnel programs.

Responsibilities

• Define and lead the overarching marketing strategy aligned with priorities.
• Partner with market leadership on growth initiatives and client engagement.
• Build and inspire a high-performing marketing team.
• Oversee multi-channel campaigns with measurable outcomes.
• Advance brand positioning through strategic storytelling and content.

Skills

Strategic leadership

Team management

Brand strategy

Content strategy

Digital marketing

Analytics

Cross-functional collaboration

Stakeholder influence

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Salesforce

CMS

Marketing automation

SEO/SEM tools

Job description

Make your next move an expert one. At Colliers it's not our success that sets us apart, it's how we achieve it. Our people are passionate, take ownership and always do what's right for our clients, people and communities.

Why Colliers?

Our enterprising environment needs your expertise to facilitate Colliers' continued growth as an industry leader. Our nimble, decentralized culture can provide you with a wealth of opportunities to learn about our business and quickly gain experience to accelerate your career.

***This is an onsite role based out of our NYC, NY office***

About you

The Marketing Director leads the strategic vision and execution of all marketing efforts for a major market. This role leads the development of innovative, high-impact marketing strategies that drive brand growth, client acquisition, and business performance for the market. The Marketing Director oversees a team of marketers, ensures cross-functional alignment, and partners closely with market leadership, business development, and regional stakeholders. This role demands a visionary yet practical leader with deep expertise in brand strategy, digital transformation, campaign development, team leadership, and performance analytics.

In this role, you will...

• Define and lead the overarching marketing strategy, ensuring alignment with organizational priorities, business goals, and market opportunities.
• Serve as a strategic partner to market leadership, contributing to business planning, growth strategies, and client engagement initiatives.
• Build, lead, and inspire a high-performing marketing team, fostering a culture of innovation, accountability, and collaboration across all levels.
• Oversee the development and execution of multi-channel campaigns, ensuring message consistency, creative excellence, and measurable business outcomes.
• Advance brand positioning through strategic storytelling, thought leadership, and content strategies that differentiate the organization in the marketplace.
• Direct digital marketing transformation, including web strategy, demand generation, social media, marketing automation, SEO/SEM, and data-driven optimization.
• Guide marketing operations, including budgeting, forecasting, resource planning, and performance tracking to ensure efficient and effective execution for marketing-related activities.
• Partner with regional PR on the communications and PR strategy, ensuring consistent brand messaging across internal and external channels.
• Evaluate and implement marketing technologies and platforms to enhance scalability, automation, data visibility, and operational excellence.

What you'll bring

• Bachelor's degree in Marketing, Communications, or Business; advanced degree a plus.
• 10+ years of marketing experience, with 5+ years in strategic leadership and people management roles.
• Significant experience in commercial real estate, professional services, or B2B marketing environments.
• Proven track record leading high-performing teams and developing full-funnel marketing programs.
• Mastery of Adobe Creative Suite and Microsoft Office, including high-level presentation development.
• Experience overseeing web, social, video, paid media, and integrated campaign execution.
• Proficient in CRM (e.g., Salesforce), CMS, marketing automation, and reporting tools.
• Proven experience in using AI tools for efficiency, personalization, and content innovation.
• Deep knowledge of SEO, SEM, paid media, lead gen, and analytics platforms.
• Experience managing vendor relationships for creative, digital, and PR deliverables.
• Visionary leadership with the ability to translate business goals into marketing strategy.
• Strong cross-functional collaboration skills - can align marketing with business development, sales, research, and executive leadership.
• Effective communicator with the ability to influence senior stakeholders and represent marketing at the leadership level.
• Strong team builder with experience developing career paths, upskilling, and succession planning.
• Data-informed decision-maker with a performance mindset.

Pursuant to local law, Colliers is disclosing the following information:

• Area / Location Specific: NYC, NY
• Approximate Compensation for this Role: Annual range: $137,611 - $160,000

Our compensation ranges are determined by role, level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all national locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Bonus

This position is eligible for an annual bonus, based on company and individual performance.

Benefits

Employees (and their families) are provided options for employer subsidized medical benefits including RX, dental, vision as well as employer paid basic life/AD&D insurance and short-term / long-term disability. Employees are able to enroll in our company's 401k p