Marketing Director

Kormotech Global; New York (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

A leading company in the pet food industry is seeking a Marketing Director to spearhead their omnichannel marketing strategy in the US. This remote role involves overseeing brand management, leading a team, and driving innovative marketing efforts to enhance brand awareness. The ideal candidate will have a strong background in consumer packaged goods, exceptional communication skills, and a passion for pets.

Benefits

Competitive salary and bonus structure

Remote employment with quarterly in-person meetings

Health insurance (including dental) and 401k plan

Free food for your pet!

Qualifications

• 5+ years in CPG, pet industry experience a plus.
• Proven track record of effective marketing execution for an omnichannel consumer brand.
• Strong communication and presentation skills.

Responsibilities

• Own the Optimeal brand voice and tone.
• Develop and implement annual marketing plans and brand budget.
• Manage a marketing team of 4 people.

Skills

Brand Management

Digital Execution

Analytical Acumen

Communication

Leadership

Job description

Job Title: Marketing Director

Reporting to: Head of the US Market

Location: Remote

About Optimeal

Optimeal is a premium, European brand of pet food produced by Kormotech - a family-owned company with over 20 years of experience in the pet food industry. Optimeal is manufactured at the company's own facilities, comprising three high-tech plants. Recognized by Petfood Industry magazine among top 50 pet food manufacturers in the world, our branded and private label products are available today in more than 40 countries across the globe. Having launched in the US in 2021 Optimeal is now sold on Amazon, Chewy and across a range of independent stores on the East Coast.

Role Description

We are looking for a fast-paced, hands-on Marketing Director to lead our omnichannel marketing strategy and execution in the US. Joining a scrappy remote team, you will be responsible for a consistent brand presentation across all channels, finding creative ways of spreading our message and overseeing all marketing efforts. Reporting to the Head of US, you will set the roadmap for building brand awareness and testing different channels and messages. We are looking for highly energetic individuals who are comfortable managing an international marketing team and operating autonomously.

Responsibilities

• Own the Optimeal brand voice and tone, ensuring consistent messaging and product positioning across all platforms and packaging
• Develop and implement the annual marketing plans and brand budget
• Being equal parts commercial and creative, devise the go-to-market commercialization plan and content architecture
• Manage marketing team consisting of 4 people, own and oversee agency relationships and partners to deliver content
• Build brand awareness through partnerships, owned and earned media, sampling and other channels
• Supporting retail execution

Ideal Qualifications

• Proven track record of effective marketing execution for an omnichannel consumer brand
• 5+ years in CPG, pet industry experience a plus
• Comfortable leading and mentoring a remote marketing team across various time zones
• Broad experience in brand management/digital execution in the omni-channel environment (Amazon/DTC/Retail)
• Experience testing different channels and prioritizing for growth
• Strong analytical acumen with experienced managing budgets and owning reporting
• Entrepreneurial spirit who has a passion for innovation and thrives in a fast-paced environment
• Strong communication and presentation skills
• Love for pets!

What We Offer

• Competitive salary and bonus structure
• Remote employment with quarterly in-person meetings
• Opportunity to build a scaling business from ground-up and make an impact in shaping the direction and culture of the team
• Health insurance (including dental) and 401k plan
• Fast-paced, high-growth opportunity
• Significant opportunity for increased growth and responsibility with exposure across the business
• Exposure to consumer industry, including key events and educational seminars
• Laptop and anything else required for home work setup
• Free food for your pet!