Paid Media & Marketing Director

Relevance International; New York (NY); Hybrid; USD 140,000 - 150,000; Full time

Job summary

Relevance International, a leading public relations agency, seeks a Paid Media & Marketing Director in New York. This pivotal role involves managing digital marketing strategies and leading a team to enhance client acquisition and brand presence. The ideal candidate will have extensive experience in advertising and a strong grasp of digital media tools, ensuring innovative campaign execution and effective client communication.

Benefits

Dynamic hybrid work environment

Generous PTO policy

Thirsty Thursday wine hour

Excellent career development

Annual worldwide Visioning sessions

Excellent Medical, Dental, Vision Insurance

Qualifications

• 10+ years of experience in advertising or related field.
• Supervisory experience of a team of at least 3 employees.
• Demonstrated mastery of digital marketing tools.

Responsibilities

• Manage Paid Search / PPC, Paid Social, and Programmatic Advertising.
• Lead business development efforts and manage digital teams.
• Plan and execute marketing campaigns including SEO and paid media.

Skills

Google Ads

Meta Business Manager

Bing

Twitter

TikTok

YouTube

Pinterest

Analytical Skills

Project Management

Communication Skills

Education

Bachelor’s degree in advertising or related field

Tools

Google Analytics

Google Tag Manager

Hubspot

Excel

Job description

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Relevance International is a premier, woman-owned, full-service public relations (PR), brand-building and digital media agency passionate about delivering strategic results and generating media waves through industry firsts and innovative campaigns. With offices in New York, London, and Los Angeles, Relevance International is ideally positioned to help its growing client base reach audiences throughout the world. All team members are expected to represent Relevance International as professional brand Ambassadors. The role of the Paid Media & Marketing Director is essential to effective client and account acquisition, and management. The person filling this role is integral to communicating with the CEO any concerns presented by staff or clients.

PERKS OF WORKING AT RELEVANCE INTERNATIONAL

• Dynamic hybrid work environment (3 days in office, 2 days work from home) and “Work from Anywhere” program two weeks a year.
• Generous PTO policy in addition to being closed the last week of the year.
• Thirsty Thursday wine hour, Bagel Birthdays and regular company events and outings to celebrate the team and holidays!
• Excellent career development with external and internal training programs for all employees.
• Reviews twice a year and regular coaching and mentoring sessions for all staff.
• Annual worldwide Visioning and strategy sessions at New York HQ.
• Excellent Medical, Dental, Vision Insurance, 401k with generous company matching.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage Paid Search / PPC (Google Ads, Bing Ads), Paid Social and Programmatic, Advertising and Campaign Analysis and Reportinginclusive of Strategy, Activation, Optimization, and Measurement/Reporting
• Advertising agency experience is a requirement, with an expertise in direct media buying (print/digital/out-of-home) and creative direction.
• KPI analysis and reporting on website, app, social media and digital campaign performance.
• Identify and track revenue growth, customer acquisition, retention opportunities, and other KPIs.
• Plan and execute marketing campaigns including SEO, asset production and paid media advertising (Facebook, Twitter and Google) to drive optimization.
• Creatively and strategically help drive business for clients, by proactively creating effective messaging, headline and copy creation and by driving creative design.
• Lead business development efforts for stand-alone digital clients as well as partner on multi-platform marketing/PR proposals.
• Manage digital team across all offices including graphic design, web development, digital advertising, SEO, social media.
• Drive internal website design upgrade, and all internal marketing collateral design.
• Direct all social media including calendars, content, and coordination across all platforms.

SKILLS/CORE COMPETENCIES REQUIRED/PREFERRED

• Demonstrated mastery of Google Ads, Meta Business Manager, Bing, Twitter, TikTok, You Tube, Pinterest.
• Proficiency in Paid Social, Looker/Data Studio, Programmatic DSP, or other data visualization tools.
• Experience in branding for marketing campaigns.
• Expert in Google Analytics, Google Tag Manager, Google Data Studio, Hubspot (or other CRM), Canva and Excel/Google Sheets.
• Experience in digital marketing/advertising landscape including social media, SEO, email marketing, Paid Social, programmatic, PPC campaigns, and Websites.
• Current on latest algorithms.
• Strong analytical skills, with experience using data to inform marketing decisions.
• Excellent communication skills, both written and verbal with attention to detail and strong written word editing skills.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Experience with developing and creating brands and effective campaigns.
• Experience with marketing automation tools and web analytics platforms
• Excellent client management and client service skills.
• Able to run and grow a profitable team.
• Strong artistic eye and content creation skills across photography, video, social media, and design platforms.
• Microsoft Office skills (especially Excel) are a must; basic coding skills are a plus.
• Excellent organizational, reporting, and analytical skills
• A team player who is creative, curious, and eager to learn.
• Proactive, takes initiative in identifying opportunities / issues and recommends actions.

EDUCATIONAL/EXPERIENCE REQUIRED/PREFERRED

• A bachelor’s degree in advertising, related field
• 10+ years of experience in advertising, related field
• Supervisory experience of a team of at least 3 employees

Salary: $140k-$150k, based on experience

DISCLAIMER: Duties, responsibilities and activities of the position may change or new ones added at any time with or without notice

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Public Relations and Communications Services

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