Marketing Director

Metro Vein Centers; New York (NY); Hybrid; USD 130,000 - 190,000; Full time

Job summary

Metro Vein Centers is seeking a Marketing Director to enhance its brand presence through strategic marketing initiatives. This hybrid role focuses on developing content strategies, managing cross-functional teams, and leveraging data-driven insights to maximize patient engagement during their rapid growth in the healthcare sector.

Qualifications

• 5+ years experience in marketing, focusing on content strategy.
• Ability to manage multiple projects and deadlines.
• Experience mentoring junior team members.

Responsibilities

• Develop multi-channel marketing strategies to drive patient acquisition.
• Lead content strategy and ensure cohesive brand messaging.
• Collaborate with internal and external teams for campaign execution.

Skills

Leadership

Project Management

Content Strategy

Social Media Management

Data-Driven Insights

Education

5+ years of experience in marketing

Proficiency in Adobe Creative Suite

Experience in content creation

Job description

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Description

Marketing Director

Metro Vein Centers

Hybrid, Soho NYC-based

Healthy legs feel better.

Metro Vein Centers is a rapidly growing healthcare practice specializing in state-of-the-art vein treatments. Our industry-leading team of board-certified physicians is on a mission to meaningfully improve people's quality of life by relieving the often painful and highly treatable symptoms of vein disease-such as varicose veins and heavy, aching, swollen legs. We currently operate 50+ clinics throughout 7 states with a vision of becoming the go-to vein care choice for patients nationwide.

Metro Vein Centers At-A-Glance

Welcome to vein care done differently.

• We're the fastest growing vein practice in the US-celebrating more successful organic expansion than our top 5 competitors combined.
• Our proven capital-efficient, de novo growth strategy has enabled us to open 30+ clinics in the last two years, funded entirely through positive cash-flow.
• Our differentiated brand and sophisticated digital marketing strategy fuels our rapid expansion.
• Our physicians are empowered to solely focus on patient-care, with full admin and clinical staff support, marketing and patient experience best practices, and end-to-end Revenue Cycle Management all powered by Metro Vein Centers HQ.
• We proudly maintain both a best-in-class physician retention rate and an NPS of 93 across 150,000 annual patient visits-the highest patient satisfaction in the industry.
  
  

How You'll Make a Difference

We are seeking a Marketing Director to drive key marketing initiatives with a dual focus on project management and content strategy across all organic, social, lifecycle marketing and paid channels.They will lead our multi-channel marketing efforts to drive brand awareness, patient engagement, and support our clinic growth plan, and . This role requires a strong leader and project manager who can rally cross-functional teams to ensure cohesive campaign development and execution on time and with excellence.As a player-coach, this person will be responsible for developing and executing content strategies, while collaborating with freelancers, in-house design team, and agency partners to ensure seamless content production and campaign execution.This role will be hybrid, with 2-3 days per week in our Soho, NYC HQ.

This position demands...

Leadership & Cross-Functional Project Management

• Develop and implement multi-channel marketing strategies, support new clinic openings, and localized marketing efforts that align with business objectives and drive patient acquisition.
• Serve as the project owner for content marketing campaign execution, ensuring timelines, deliverables, and campaign goals are met.
• Collaborate with internal teams (operations, patient experience, clinical) and external partners to align marketing efforts with business goals.
• Manage and mentor the Marketing Coordinator, providing guidance, feedback, and support to foster their growth and success.
  
  

Social Media & Organic Content Management

• Lead the development and execution of a comprehensive content strategy to grow organic social media, email, and blog channels into viable patient acquisition channels.
• Ensure the organic strategy works in tandem with paid advertising, creating a cohesive brand presence.
• Create and manage a content calendar across platforms (Instagram, Facebook, TikTok) with consistent, brand-aligned messaging.
• Lead the creation of trend-based content to increase engagement and reach, with a focus on conversions.
• Lead community management and responses to social media messages and comments across multiple touch-points to foster engagement.
  
  

On-Site Content Creation & Clinic Engagement

• Travel to nearby clinics to capture on-the-ground content featuring patient stories, clinic teams, and local events.
• Collaborate with clinic team members to gather real-life stories that resonate with patients and bring the brand to life.
• Work with agency partners to ensure content shoots run smoothly and production stays on schedule.
  
  

Public Relations & Brand

• Draft and distribute press releases to secure positive brand coverage.
• Manage relationships with PR agencies and media partners to ensure cohesive messaging.
  
  

Measurement & Continuous Improvement

• Use data-driven insights to refine content strategies and maximize engagement and conversions.
• Stay updated on social media trends and best practices to ensure Metro Vein Centers remain at the forefront of digital engagement.
  
  

Competencies

• 5+ years of experience in marketing, with a focus on content strategy, social media management, and multi-channel campaign execution.
• Proven experience growing organic social media channels into patient or customer acquisition engines.
• Demonstrated ability to lead cross-functional marketing campaigns and manage multiple priorities under tight timelines.
• Experience managing and mentoring team members (e.g., Marketing Coordinator, Social Media Manager, Community Manager, etc.).
• Hands-on content creation experience, including writing, filming, editing, and managing production shoots.
• Comfortable being on-camera and behind the camera to create engaging content.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere) and social media management tools.
• Creative mindset with a passion for developing best-in-class campaigns that reflect the brand's values.
• Data-driven mindset with a passion for optimizing campaigns based on performance metrics.
• Self-starter with a proactive approach to work and a drive to exceed expectations.
• Willingness to travel to NYC metro area clinics as needed to support content creation and marketing efforts.
• Proficiency in spanish a plus, but not required
  
  

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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