Marketing Director

Amdigitaldesigns; Lawrence, Northern (MA, KY); Hybrid; USD 115,000 - 145,000; Full time

Benefits offered by this job

Comprehensive health benefits

Executive flexibility

Job summary

AM Digital Designs, based in Lawrence, MA, seeks a data-driven leader to helm the agency's marketing division. You will craft growth strategies for top clients, manage budgets, and guide our marketing team to drive real revenue growth for the agency.

You’ll spearhead guidance on organic and paid channels, including Meta, Google, and TikTok, while expanding bilingual outreach for diverse markets. The role offers a base salary with performance bonuses and profit-sharing.

Qualifications

• 7–10+ years in digital growth marketing, performance marketing, or marketing directorship.
• Experience with B2B, agency, or local-market clients.
• Proven leadership experience managing and scaling a team of marketers or creatives.
• Entrepreneurial mindset with a focus on ROI, not vanity metrics.

Responsibilities

• Drive Growth Architecture: plan, execute, and scale organic and paid acquisition for max ROI.
• Lead the Marketing Team: hire, mentor, and direct the team.
• Own Campaign Metrics & Reporting: build monthly decks with CAC, LTV, conversion rates for clients and stakeholders.
• Agency Business Development: collaborate with founders to market the agency and secure new contracts.

Skills

Growth marketing

Media buying

GA4 analytics

CRM management

CRO

Leadership

Bilingual English/Spanish

Tools

HubSpot

Salesforce

GA4

Job description

About AM Digital Designs

At AM Digital Designs, we are on a mission to elevate the digital presence of local small businesses, combining enterprise-level strategy with boutique agency agility. Rooted in Lawrence, MA, we celebrate diversity, culture, and community, translating these values into high-impact digital experiences that help our clients thrive.

About the Role

We look for data-driven narrative builders. We are seeking a visionary leader to take the helm of our agency's marketing division. You will develop overarching growth strategies for our highest-tier clients, manage advertising budgets, and lead our internal marketing team. You must be comfortable navigating local client goals, scaling strategies for multicultural, bilingual audiences, and driving actual revenue growth for the agency.

Here’s what you’ll do day-to-day:

• Drive Growth Architecture: Plan, execute, and scale overarching organic and paid acquisition strategies (Meta Ads, Google Ads, TikTok Ads) ensuring maximum ROI for client budgets.
• Lead the Marketing Team: Hire, mentor, and direct the Social Media Manager, Content Strategist, and our expansive network of Brand Ambassadors.
• Own Campaign Metrics & Reporting: Build monthly reporting decks covering CAC, LTV, and conversion rates; present these findings confidently directly to clients and stakeholders.
• Agency Business Development: Collaborate with the founders to market AM Digital Designs itself, building an inbound lead generation machine for the studio to secure new client contracts.

Here’s what we’re looking for:

• 7–10+ years in digital growth marketing, performance marketing, or marketing directorship, ideally with B2B, agency, or local-market client experience.
• Deep, tactical expertise in media buying, GA4 analytics, CRM management (HubSpot/Salesforce), and conversion rate optimization (CRO).
• Proven leadership experience managing, inspiring, and scaling a team of marketers or creatives.
• An entrepreneurial mindset—you think like a business owner and care deeply about ROI, not just vanity metrics.
• Bilingual (English/Spanish) is strongly preferred given our client base in bilingual markets.

Bonus points if you have:

• Previous experience working in an agency environment managing multiple, diverse client accounts simultaneously.
• A strong personal network in the Greater Boston or Lawrence business community.

$115,000–$145,000/yr base salary, plus substantial performance bonuses and profit-sharing tied directly to agency acquisition targets and client retention. Comprehensive health benefits and executive flexibility.

Language Requirements: Please note that while we proudly celebrate a bilingual and multicultural team, all internal studio communications, project management, and applications must be conducted fluently in English as we are headquartered in the United States.
Commitment to Equal Opportunity: AM Digital Designs is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, or citizenship. We evaluate all opportunities fairly based on merit, competence, and business needs.