Content Strategist

Amdigitaldesigns; Lawrence, Northern (MA, KY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Flexible hybrid scheduling

Creative, autonomous work environment

Job summary

AM Digital Designs, based in Lawrence, MA, is seeking a versatile Content Strategist who can blend brand storytelling with conversion-focused copy across websites, emails, and social ads. You will shape brand voice, plan content architecture before UI/UX, and collaborate with the social team to craft engaging captions for Meta, LinkedIn, and Google campaigns, all in English.

Candidates with 3–5+ years in digital agencies or tech, a strong portfolio, SEO know-how, and bilingual English/Spanish

Qualifications

• 3–5+ years in copywriting, content strategy or UX writing in a digital agency or tech setting.
• Portfolio showing long-form and short-form writing samples.
• Strong understanding of SEO best practices and web accessibility.
• Ability to synthesize complex client offerings into simple, compelling value propositions.

Responsibilities

• Develop Brand Voice: create tone-of-voice guidelines, brand manifestos, and messaging pillars for new clients.
• Write Conversion-Driven Copy: draft website copy, landing pages, and email sequences optimized for SEO and UX.
• Build Content Architecture: plan sitemap and information hierarchy before UI/UX wireframes.
• Ad & Social Copywriting: collaborate with Social Media Manager to craft captions and ad copy for Meta, LinkedIn, and Google campaigns.

Skills

Brand voice

Conversion copy

SEO knowledge

Bilingual EN/ES

Content strategy

UX writing

Tools

Figma

Ahrefs

SEMrush

Job description

ID: 2026-MKT-0950 Location: Lawrence, MA (Hybrid) Category: Marketing & Content Employment Type: Full-Time Hybrid / Contract-to-Hire

About AM Digital Designs

At AM Digital Designs, we are on a mission to elevate the digital presence of local small businesses, combining enterprise-level strategy with boutique agency agility. Rooted in Lawrence, MA, we celebrate diversity, culture, and community, translating these values into high-impact digital experiences that help our clients thrive.

About the Role

Beautiful design fails if the words don't resonate. At AM Digital Designs, we recognize that content architecture is the backbone of a successful digital presence. We are seeking a versatile Content Strategist who can seamlessly shift between high-level brand messaging, persuasive website copywriting, and snappy social media ad text. You will craft the narratives that connect our clients to their multicultural audiences.

Here’s what you’ll do day-to-day:

• Develop Brand Voice: Create comprehensive tone-of-voice guidelines, brand manifestos, and core messaging pillars for new clients during the onboarding phase.
• Write Conversion-Driven Copy: Draft high-converting website copy, landing pages, and email nurture sequences, ensuring all text is optimized for search engines (SEO) and user experience.
• Build Content Architecture: Plan the sitemap and information hierarchy for digital products before the UI/UX team begins wireframing, ensuring content dictates design, not the other way around.
• Ad & Social Copywriting: Collaborate with the Social Media Manager to write punchy, engaging captions and ad copy for Meta, LinkedIn, and Google campaigns.

Here’s what we’re looking for:

• 3–5+ years of professional copywriting, content strategy, or UX writing experience in a digital agency or tech setting.
• A robust portfolio showing a dynamic range of long-form (websites/blogs) and short-form (ads/social) writing samples.
• Strong understanding of SEO best practices, keyword research tools (Ahrefs/SEMrush), and how to write for web accessibility.
• The ability to synthesize complex client offerings into simple, compelling, and human-sounding value propositions.
• Fluency in bilingual copywriting (English/Spanish) is an enormous advantage for our specific market demographics.

Bonus points if you have:

• Experience using Figma to place copy directly into design mockups.
• A background in journalism or editorial content.

$70,000–$90,000/yr base salary (or $40–$50/hr on a 1099 contract basis for the first 90 days), plus comprehensive health benefits, flexible hybrid scheduling, and a creative, autonomous work environment.

Language Requirements: Please note that while we proudly celebrate a bilingual and multicultural team, all internal studio communications, project management, and applications must be conducted fluently in English as we are headquartered in the United States.
Commitment to Equal Opportunity: AM Digital Designs is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, or citizenship. We evaluate all opportunities fairly based on merit, competence, and business needs.