Marketing Director

Pine Crest; Hazel Crest (IL); On-site; USD 85,000 - 115,000; Full time

Job summary

Pine Crest, a leading provider of skilled nursing care in Hazel Crest, Illinois, is seeking a Marketing Director to lead marketing efforts and drive census growth through strong relationships with referral sources, hospitals, and community agencies.

The role focuses on building partnerships, ensuring admissions alignment, and expanding the facility's market presence. Prior experience in long-term care marketing and the ability to meet admissions goals are essential.

Qualifications

• Experience marketing a skilled nursing facility to local referral sources.
• Able to meet admissions/marketing goals for census improvement.
• Excellent written and verbal communication.

Responsibilities

• Build and maintain relationships with hospitals, physicians, social workers, discharge planners, and other referral sources.
• Analyze referrals to ensure facility can meet residents' needs adequately.
• Facilitate admission approval and timely notification to referring agency.
• Recruit and credential new physicians to the facility.
• Explain facility philosophy, policies, and procedures to potential residents and representatives.
• Meet with community organizations.

Skills

Marketing

Healthcare marketing

Referral networks

Leadership

Communication

Job description

Pine Crest -

Marketing Director

Job Summary

Pine Crest, a leading provider of skilled nursing care in Hazel Crest, Illinois, is seeking a highly skilled and experienced Marketing Director to join our team. As a Marketing Director at Pine Crest, you will be responsible for building and maintaining relationships with referral sources, hospitals, and community agencies to drive admissions and increase census growth. This is a full-time position with a competitive salary and incentive bonus structure.

Responsibilities

• Build and maintain relationships with hospitals, physicians, social workers, discharge planners, and other referral sources
• Analyze referrals to ensure facility can meet resident's needs adequately
• Facilitate a decision for admission approval and notification of admission approval timely to referring agency
• Recruit and credential new physicians to the facility
• Explain facility philosophy, policies, and procedures to potential residents, new residents, and residents' representatives
• Meet with members of community organizations
• Perform other duties as assigned

Requirements

• Prior demonstrated, successful experience in marketing a skilled nursing facility or facilities to local referral sources
• Ability to meet admissions/marketing goals for census improvement/maintenance
• Professional tact, excellent written and verbal communication skills
• Maintain an accurate resident roster
• Work with physicians and hospital discharge planners to arrange a smooth transition to the facility

Qualifications

• Previous experience in Long Term Care, preferably in admissions and/or marketing
• Must be able to read, write, and speak English
• Must possess the ability to deal tactfully with residents, family members, visitors, personnel, government agencies/personnel, and the general public
• Must have patience, tact, cheerful disposition, and enthusiasm