Marketing Director

Crescent Health & Rehab; Sunnyland (FL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Growth opportunities

Job summary

Crescent Health & Rehab is seeking a Marketing Director to craft bold marketing strategies, build key community partnerships, and boost patient census. You will own marketing plans, manage admissions processes, and represent the brand with professionalism to local health partners.

The role requires 3+ years in healthcare marketing, a marketing leadership track record in Skilled Nursing, and willingness to travel locally up to 80% to nurture partnerships.

Qualifications

• Bachelor’s degree required in marketing-related field.
• 3+ years marketing management experience in healthcare.
• Proven success as a Marketing Director in Skilled Nursing.
• Strong marketing and relationship-building skills.
• Willingness to travel locally about 80% of the time.

Responsibilities

• Develop and roll out dynamic marketing plans that spotlight our facility and services
• Forge and nurture strategic relationships with physicians, clinics, hospitals, Assisted Living Facilities, Hospice, and Home Care partners
• Drive admissions by ensuring smooth, informed transitions from home, hospital, or other facilities
• Manage all aspects of the admission documentation process with precision and care
• Be the face of our brand in the community, creating trust and lasting connections

Skills

Healthcare marketing

Leadership

Relationship-building

Travel readiness

Strategic planning

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Marketing Director — Lead Growth. Build Connections. Drive Impact.

Are you a marketing powerhouse ready to make waves in healthcare? We’re looking for a Marketing Director who can craft and execute bold marketing strategies, build strong community partnerships, and boost our patient census — all while representing our mission with passion and professionalism.

What You’ll Own:

• Develop and roll out dynamic marketing plans that spotlight our facility and services
• Forge and nurture strategic relationships with physicians, clinics, hospitals, Assisted Living Facilities, Hospice, and Home Care partners
• Drive admissions by ensuring smooth, informed transitions from home, hospital, or other facilities
• Manage all aspects of the admission documentation process with precision and care
• Be the face of our brand in the community, creating trust and lasting connections

What You Bring to the Table:

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years marketing management experience in healthcare
• Proven success as a Marketing Director in Skilled Nursing
• Skilled in aggressive yet tactful marketing and relationship-building
• Ready to travel locally about 80% of the time to build and maintain vital partnerships

Why You’ll Love It Here:

• Competitive compensation that rewards your expertise
• Comprehensive benefits that support your well-being
• A vibrant, supportive work atmosphere where your ideas matter
• Innovative training to keep you sharp and growing
• Clear pathways to advance your career and influence

Who We Are:

Our mission is to personalize wellness journeys by providing skilled nursing and rehab care tailored to each individual’s needs. Join us in transforming care — and lives — every day.

Equal Opportunity Employer

Compliance notice (Florida): This position requires background screening through the Florida Clearinghouse. For more information, visit: info.flclearinghouse.com. This URL is provided to meet state posting requirements.

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