Marketing Director

Pine Crest Health Care; Hazel Crest (IL); On-site; USD 90,000 - 140,000; Full time

Job summary

Pine Crest Health Care in Hazel Crest, IL seeks a Marketing Director to build relationships with referral sources and hospitals to drive admissions and census growth. The role emphasizes strategy, physician relationships, and community outreach, with a competitive salary and incentive bonus structure.

The Marketing Director will coordinate with discharge planners, social workers, and physicians to optimize admissions and maintain a strong resident census.

Qualifications

• Experience marketing skilled nursing facilities to local referral sources.
• Ability to meet admissions & census goals for growth.
• Excellent written and verbal communication skills.
• Read/write English and interact professionally with diverse stakeholders.

Responsibilities

• Build and maintain relationships with hospitals, physicians, social workers, discharge planners, and other referral sources
• Analyze referrals to ensure facility can meet resident's needs adequately
• Facilitate a decision for admission approval and notification of admission approval timely to referring agency
• Recruit and credential new physicians to the facility
• Explain facility philosophy, policies, and procedures to potential residents, new residents, and residents' representatives
• Meet with members of community organizations
• Perform other duties as assigned

Skills

Marketing leadership

Relationship building

Healthcare marketing

Admission coordination

Communication

Education

Bachelor's degree in Marketing

Job description

Marketing Director

Pine Crest, a leading provider of skilled nursing care in Hazel Crest, Illinois, is seeking a highly skilled and experienced Marketing Director to join our team. As a Marketing Director at Pine Crest, you will be responsible for building and maintaining relationships with referral sources, hospitals, and community agencies to drive admissions and increase census growth. This is a full‑time position with a competitive salary and incentive bonus structure.

Responsibilities

• Build and maintain relationships with hospitals, physicians, social workers, discharge planners, and other referral sources

• Analyze referrals to ensure facility can meet resident's needs adequately

• Facilitate a decision for admission approval and notification of admission approval timely to referring agency

• Recruit and credential new physicians to the facility

• Explain facility philosophy, policies, and procedures to potential residents, new residents, and residents' representatives

• Meet with members of community organizations

• Perform other duties as assigned

Requirements

• Prior demonstrated, successful experience in marketing a skilled nursing facility or facilities to local referral sources

• Ability to meet admissions/marketing goals for census improvement/maintenance

• Professional tact, excellent written and verbal communication skills

• Maintain an accurate resident roster

• Work with physicians and hospital discharge planners to arrange a smooth transition to the facility

Qualifications

• Previous experience in Long Term Care, preferably in admissions and/or marketing

• Must be able to read, write, and speak English

• Must possess the ability to deal tactfully with residents, family members, visitors, personnel, government agencies/personnel, and the general public

• Must have patience, tact, cheerful disposition, and enthusiasm