Marketing Director

Lighthouse Talent Group; Connecticut; On-site; USD 120,000 - 160,000; Full time

Job summary

Lighthouse Talent Group in Fairfield County, CT is seeking a hands-on Director/VP of Marketing to lead a small marketing team and own the company's digital presence and go-to-market strategy. The ideal candidate thrives in a startup or small-company environment and balances strategic leadership with practical execution.

You will drive brand awareness and growth through omni-channel campaigns, social media, website management, and partnerships with external creatives while aligning marketing with

Qualifications

• Experience leading marketing within a startup or small/medium-sized company.
• Strong hands-on marketing experience across multiple channels.
• Experience managing and developing a small marketing team.
• Experience with social media, LinkedIn, digital marketing, websites, and content.
• Demonstrated experience developing and executing go-to-market strategies.
• Experience with omnichannel marketing.
• E-commerce marketing experience is preferred.
• Strong project management and execution skills.
• Experience managing outsourced creative or marketing partners.
• Ability to work independently with minimal supervision.
• Strong communication, collaboration, and organizational skills.
• Ability to balance high-level strategy with day-to-day execution.
• Familiarity with AI tools and their practical application in marketing.

Responsibilities

• Lead and manage the marketing team and oversee day-to-day marketing activities.
• Develop and execute go-to-market strategies to support company growth.
• Develop and implement omnichannel marketing strategies across digital, social, email, web, paid media, and other relevant channels.
• Develop and execute marketing campaigns designed to generate awareness, leads, and revenue.
• Manage relationships with outsourced creative agencies, freelancers, and other marketing partners.
• Ensure all marketing content is original, engaging, consistent, and aligned with the brand.
• Work closely with company leadership and other departments to align marketing initiatives with business objectives.
• Track marketing initiatives, timelines, deliverables, and performance.
• Monitor campaign results and use data and analytics to optimize marketing efforts.
• Identify new opportunities to strengthen the company's brand, customer acquisition, and market presence.
• Stay current on emerging marketing technologies and leverage AI tools to improve marketing efficiency and execution.

Skills

Hands-on marketing leadership

Go-to-market strategies

Omnichannel marketing

AI tools in marketing

Digital marketing

Job description

Technology Company in the Fairfield County AREA (Connecticut) looking for a hands on Director/VP of Marketing to lead a small team.

Location: Fairfield COUNTY area, CT

Work Arrangement: Primarily/ideally onsite; some hybrid flexibility

Salary: $120,000-$160,000 + up to 25% bonus (based on individual and company performance based bonus)

Looking for a hands-on Director/VP of Marketing to lead its marketing efforts and help grow the brand. This person will manage a small marketing team, oversee external creative partners, and take ownership of the company's digital presence and go-to-market strategy. The ideal candidate has experience working in a startup or small-company environment and is comfortable being both a strategic leader and a hands-on contributor. The Director/VP of Marketing will be responsible for driving brand awareness and company growth through digital marketing, social media, website management, go-to-market strategy, omni channel marketing, and integrated campaigns.

Key Responsibilities

• Lead and manage the marketing team and oversee day-to-day marketing activities
• Develop and execute go-to-market strategies to support company growth
• Develop and implement omnichannel marketing strategies across digital, social, email, web, paid media, and other relevant channels
• Develop and execute marketing campaigns designed to generate awareness, leads, and revenue
• Manage relationships with outsourced creative agencies, freelancers, and other marketing partners
• Ensure all marketing content is original, engaging, consistent, and aligned with the brand
• Work closely with company leadership and other departments to align marketing initiatives with business objectives
• Track marketing initiatives, timelines, deliverables, and performance
• Monitor campaign results and use data and analytics to optimize marketing efforts
• Identify new opportunities to strengthen the company's brand, customer acquisition, and market presence
• Stay current on emerging marketing technologies and leverage AI tools to improve marketing efficiency and execution

Ideal Candidate

The ideal candidate is a hands-on marketing leader who has experience working in a startup, entrepreneurial, or small-to-medium-sized company environment.

The successful candidate will have:

• Experience leading marketing within a startup or small/medium-sized company
• Strong hands-on marketing experience across multiple channels
• Experience managing and developing a small marketing team
• Experience with social media, LinkedIn, digital marketing, websites, and content
• Demonstrated experience developing and executing go-to-market strategies
• Experience with omnichannel marketing
• E-commerce marketing experience is preferred
• Strong project management and execution skills
• Experience managing outsourced creative or marketing partners
• Ability to work independently with minimal supervision
• Strong communication, collaboration, and organizational skills
• Ability to balance high-level strategy with day-to-day execution
• Familiarity with AI tools and their practical application in marketing