Marketing Digital Intern

werner; Omaha (NE); Híbrido; USD 21 000 - 28 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical/Dental/Vision

401(k) plan

Stock purchase plan

Paid time off

Life insurance

Disability plans

Resumo da oferta

Werner Enterprises in Omaha, NE is seeking a marketing-oriented intern for an 11-week summer program. The role offers paid training, real-world experience, and some remote/off-site opportunities. The internship emphasizes collaboration, content creation, and event support.

Qualified candidates are pursuing a Marketing-related degree and should have a passion for branding, communications, and the transportation industry. Housing assistance may be available, and benefits are included.

Qualificações

• Currently pursuing a Bachelor's or Master's degree in Marketing or a related field.
• A passion for marketing, branding and communications.
• The ability to work in a fast-paced, dynamic environment.
• An interest in the transportation industry is a bonus.

Responsabilidades

• Designing, building and executing targeted email marketing campaigns within Salesforce Marketing Cloud
• Managing audience segmentation, data hygiene and journey builder workflows to deliver personalized messaging
• Tracking, analyzing and reporting on key performance metrics from marketing campaigns and website using marketing analytics tools
• Continuous A/B testing of email copy, design layouts and call-to-action buttons to optimize campaign performance
• Partnering with sales and operations teams to align lead scoring and customer data between Marketing Cloud and core Salesforce CRM
• Supporting various company events through pre-campaign promotion, registration management and on-site execution
• Capturing and editing multi-media content, such as photos and short-form video from company events, for social and internal communications
• Conducting industry research to inform new articles, content strategy and marketing initiatives
• Translating campaign analytics into actionable insights to improve ROI across digital channels and live event activations

Conhecimentos

Marketing passion

Branding

Communications

Fast-paced environment

Formação académica

Bachelor's or Master's in Marketing or related field

Ferramentas

Salesforce Marketing Cloud

Descrição da oferta de emprego

Our summer internship program is an excellent opportunity to tie what you have learned in the classroom into real-world experience. The program consists of an 11-week immersion into Werner Enterprises.

Internship Overview

• Paid internship that includes dedicated job training and learning opportunities
• Located at our Corporate Headquarters in Omaha, Nebraska (some remote and off-site opportunities may be available)
• Collaborative, inclusive work environment
• Real-world experience
• Paid housing/housing assistance may be available
• Marketing, Journalism or Graphic Design major required

Responsibilities

• Designing, building and executing targeted email marketing campaigns within Salesforce Marketing Cloud
• Managing audience segmentation, data hygiene and journey builder workflows to deliver personalized messaging
• Tracking, analyzing and reporting on key performance metrics from marketing campaigns and website (open rates, CTRs and conversion rates) using marketing analytics tools
• Continuous A/B testing of email copy, design layouts and call-to-action buttons to optimize campaign performance
• Partnering with sales and operations teams to align lead scoring and customer data between Marketing Cloud and core Salesforce CRM
• Supporting various company events through pre-campaign promotion, registration management and on-site execution
• Capturing and editing multi-media content, such as photos and short-form video from company events, for social and internal communications
• Conducting industry research to inform new articles, content strategy and marketing initiatives
• Translating campaign analytics into actionable insights to improve ROI across digital channels and live event activations

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing or a related field.
• A passion for marketing, branding and communications.
• The ability to work in a fast-paced, dynamic environment.
• An interest in the transportation industry is a bonus.

Internship Development Activities

• Lessons with Leaders Sessions
• Mentor Program
• Intern Activities
• Community Support Events
• Networking
• Summer Project Proposal and Presentation

Benefits

• This position is eligible for benefits, which include medical, dental and vision plans.
• We also offer a 401(k) plan, stock purchase plan, paid time off, life insurance, disability plans and other optional supplemental coverage.

Werner Enterprises provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, genetic information or veteran status or other status protected by law. We encourage applicants of all ages as we do not discriminate on the basis of an applicant's age.