Senior Data Scientist — Marketing Measurement (Remote)

BCforward; United States; Remote; USD 96,432 - 103,320; Part time

Benefits offered by this job

Comprehensive benefits package

Major medical and dental insurance

401k

Job summary

A leading data consulting firm is seeking a Lead Data Scientist to drive marketing measurement through advanced causal modeling and statistical analysis. You will collaborate with stakeholders to build optimization models, influence marketing strategies, and lead a team of data scientists. The ideal candidate has extensive experience in data science and a strong background in marketing analytics. This is a remote position with a competitive hourly rate.

Qualifications

• 6+ years of hands-on experience as a coding data scientist.
• 4+ years of experience building MMM and attribution models.
• Advanced SQL and Python skills.
• Strong background in causal modeling and Bayesian modeling.
• Proven ability to influence marketing decisions through data.

Responsibilities

• Partner with data science leadership to build optimization and ML models.
• Develop and maintain causal measurement strategies.
• Conduct statistical and econometric analysis for marketing effectiveness.
• Translate complex model outputs into actionable recommendations.
• Design and execute A/B testing strategies.

Skills

Hands-on coding experience

MMM and attribution models

Advanced SQL

Python skills

Causal modeling

Data influence

Problem-solving skills

Cloud-based AI platforms

Education

Bachelor's degree in a quantitative field

Tools

DAGs

Bayesian modeling (PyMC)

MMM frameworks (Robyn, Meridian)

XGBoost

Job description

A leading data consulting firm is seeking a Lead Data Scientist to drive marketing measurement through advanced causal modeling and statistical analysis. You will collaborate with stakeholders to build optimization models, influence marketing strategies, and lead a team of data scientists. The ideal candidate has extensive experience in data science and a strong background in marketing analytics. This is a remote position with a competitive hourly rate.