Lead Marketing Measurement Scientist (Remote)

OhioX; Northern (KY); Remote; USD 182,000 - 253,000; Full time

Benefits offered by this job

Competitive pay

Equity grants

401(k) retirement plan

Health benefits

Remote work

Job summary

Upstart is seeking a data scientist to lead marketing measurement with deep expertise in causal inference. You will partner with marketing, finance, and product leaders to quantify incrementality, share insights, and guide budget decisions.

The role requires 8+ years in data science, strong Python/SQL, and experience with marketing mix modeling. This is a remote position across the US and Canada, with opportunities to mentor analysts and drive impact.

Qualifications

• 8+ years of experience in data science or a related quantitative role, with a focus on measuring marketing or growth spend.

Responsibilities

• Guide incrementality measurement across marketing channels and advise on design/interpretation of tests.
• Apply causal inference methods when clean tests aren’t feasible.
• Build and maintain attribution and signaling for direct mail, digital, partnerships, and email channels.
• Translate measurement results into spend allocation recommendations for marketing and finance.
• Use marketing mix models alongside experiments and attribution to resolve conflicting results.
• Automate recurring measurement reporting and mentor analysts across the team.

Skills

Data science

Incrementality tests

Causal inference

Marketing measurement

Python

SQL

Communication

Education

PhD or Master’s in statistics/economics/computer science

Tools

Python

SQL

Job description

Upstart is seeking a data scientist to lead marketing measurement with deep expertise in causal inference. You will partner with marketing, finance, and product leaders to quantify incrementality, share insights, and guide budget decisions.

The role requires 8+ years in data science, strong Python/SQL, and experience with marketing mix modeling. This is a remote position across the US and Canada, with opportunities to mentor analysts and drive impact.