Lead Marketing Measurement Scientist — Remote

Upstart; Northern (KY); A distancia; USD 182.000 - 253.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Equity grants

401(k)

Health benefits

Paid time off

Descripción de la vacante

Upstart is seeking a data scientist to lead marketing measurement and causal inference. You will steer incrementality analyses across channels, design tests, and determine how budget should be allocated based on solid evidence.

This role sits at the intersection of marketing, finance, and product leadership and requires translating complex results into actionable recommendations. With 8+ years in data science and strong Python/SQL skills, you will mentor analysts and automate reporting while

Formación

• 8+ years of experience in data science or a related quantitative role, with a focus on marketing or growth spend.
• Hands-on experience designing and analyzing incrementality tests and a solid grasp of causal inference beyond standard A/B testing.
• Knowledge of marketing mix modeling and multi-touch attribution, including limitations.
• Strong Python and SQL skills.
• A track record of measurement work that changed marketing budget decisions.
• Clear communication with technical and non-technical audiences, with good judgment to push back when needed.
• Ability to work independently, scope projects, and drive them end-to-end in ambiguous situations.

Responsabilidades

• Guide incrementality measurement across marketing channels with analysts to design and interpret tests.
• Apply causal inference methods when a clean test isn't feasible to base budget decisions on evidence.
• Build and maintain attribution across direct mail, digital, partnerships, and email including non-click paths.
• Turn results into spend-allocation recommendations for marketing and finance.
• Use marketing mix models alongside experiments and attribution, resolving disagreements.
• Automate recurring measurement reporting to free time for interpretation and recommendations.
• Mentor analysts and review their measurement work.

Conocimientos

Python

SQL

Data science

Communication

Independent work

Educación

PhD or Masters in statistics/economics/CS

Herramientas

AI tools

Descripción del empleo

Upstart is seeking a data scientist to lead marketing measurement and causal inference. You will steer incrementality analyses across channels, design tests, and determine how budget should be allocated based on solid evidence.

This role sits at the intersection of marketing, finance, and product leadership and requires translating complex results into actionable recommendations. With 8+ years in data science and strong Python/SQL skills, you will mentor analysts and automate reporting while