Marketing Database Specialist

Bally's; Sterling Ranch (CO); On-site; USD 28,000 - 40,000; Full time

Job summary

Bally's in Sterling Ranch, Colorado, is seeking a data-focused marketing professional to manage and analyze casino guest data and support loyalty initiatives.

You will build audience lists, generate reports, and assist with campaign analysis to measure effectiveness and revenue impact, while ensuring data confidentiality and compliance with gaming regulations.

Responsibilities

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Job description

Responsibilities:

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Compensation:

$25.00 per hour