Marketing Database Specialist

Bally's Corporation; Black Hawk (CO); On-site; USD 30,000 - 39,000; Part time

Job summary

Bally’s Corporation is hiring for a data and campaigns analyst to manage casino marketing data, segment guest lists, and report on loyalty activity. You will extract insights from player data, evaluate offer effectiveness, and coordinate campaigns with internal teams and vendors.

The role emphasizes data accuracy, confidentiality, and compliance within gaming regulations. Collaboration across Marketing, IT, Finance, Compliance, and vendor partners is essential.

Qualifications

• Experience with SQL and data extraction is strongly preferred.
• Ability to explain data findings to non-technical audiences is preferred.
• Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced environment is preferred.
• Knowledge of player reinvestment, segmentation, loyalty programs, and promotional analysis is preferred.
• Strong written and verbal communication skills are required; discretion with confidential information.

Responsibilities

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Skills

SQL

Data analysis

Communication

Project management

Data confidentiality

Loyalty programs

Campaign analysis

Attention to detail

Analytical thinking

Education

CO Support License

Tools

Relational databases

Reporting tools

Job description

Responsibilities:

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.


• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.


• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.


• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.


• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.


• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.


• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.


• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.


• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.


• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.


• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Compensation:

$25.00 per hour

Qualifications:

• Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred. (preferred)


• Collaborative work style with the ability to partner effectively with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners. (preferred)


• Ability to handle confidential and sensitive guest information with professionalism and discretion. (preferred)


• Understanding of player reinvestment, segmentation, offer strategy, loyalty programs, and promotional analysis preferred. (preferred)


• Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences (preferred)


• Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced casino environment (preferred)


• High attention to detail and commitment to data accuracy (preferred)


• Strong analytical, problem-solving, and critical thinking skills (preferred)

Licenses & Certifications:

• CO Support License (required)

Equal Opportunity Employer

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