Specialist - Database Marketing

Bally's Black Hawk; Black Hawk (CO); On-site; USD 65,000 - 90,000; Full time

Job summary

Bally's Black Hawk is seeking a data-focused marketing analytics professional to manage and optimize casino marketing and player-tracking data, build targeted guest lists, and analyze campaign performance. You will support loyalty programs, segmentation strategies, and data quality initiatives in a fast-paced casino environment.

The role requires strong SQL skills, attention to detail, and the ability to communicate findings to non-technical stakeholders while coordinating with Marketing, IT,

Qualifications

• Experience with marketing databases and loyalty programs preferred.
• Strong analytical and problem-solving abilities with attention to data quality.
• Ability to work with cross-functional teams in a casino environment.

Responsibilities

• Maintain integrity, accuracy, confidentiality, and security of casino marketing and player tracking databases.
• Build, segment, and validate guest lists for campaigns.
• Extract and analyze player data including carded play, win/loss, and campaign response.
• Prepare recurring and ad hoc reports on marketing performance and loyalty activity.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness and revenue impact.
• Coordinate with internal teams and vendors to produce campaigns.
• Audit campaign files, lists, and data suppressions for accuracy and compliance.
• Support data hygiene activities including duplicates, NCOA, and data quality reviews.
• Research and resolve data discrepancies and reporting variances.
• Assist with loyalty program reporting and event invitations.
• Protect confidential guest and financial information per policy.
• Collaborative with Marketing, IT, Casino Operations, Finance, Compliance, and vendors.
• Work hours may include evenings, weekends, holidays.

Skills

SQL

Data analysis

Attention to detail

Communication

Project management

Tools

Relational databases

Data extraction

Reporting tools

Job description

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.
• Strong analytical, problem-solving, and critical thinking skills.
• High attention to detail and commitment to data accuracy.
• Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced casino environment.
• Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences.
• Understanding of player reinvestment, segmentation, offer strategy, loyalty programs, and promotional analysis preferred.
• Ability to handle confidential and sensitive guest information with professionalism and discretion.
• Collaborative work style with the ability to partner effectively with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.
• Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred.
• Work is primarily performed in an office environment within a casino or resort setting.
• May be required to work evenings, weekends, holidays, or special event periods based on business needs.
• May occasionally access casino floor areas and be exposed to noise, lights, smoke or vape residue where permitted, and high guest traffic.

Physical Demands:

• Must be able to sit for extended periods and use a computer, keyboard, mouse, and standard office equipment.

Compensation:

Qualifications

Licenses & Certifications

Required

CO Support License

Equal Opportunity Employer
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