Marketing Data Architect & Activation Lead

850 Elevate Credit Service, LLC; Addison (TX); On-site; USD 140,000 - 200,000; Full time

Job summary

Elevate is seeking a Marketing Data & Activation Manager to own and scale the marketing data ecosystem across SQL-based platforms, GA360/GA4, and ad tech. You will architect data models, govern activation, and collaborate with cross-functional teams to improve data quality and activation efficiency.

You will lead end-to-end data flows from Snowflake to platforms like CM360, SA360, DV360, and Meta, building automated pipelines and first-party audience strategies while enforcing governance

Qualifications

• 8+ years of experience in marketing data engineering, MarTech, marketing operations, digital analytics, or a related field.
• 5+ years of experience building and managing enterprise marketing data ecosystems.
• Experience leading large-scale tracking and governance initiatives.

Responsibilities

• Own the end-to-end design and management of the marketing data ecosystem.
• Build scalable data flows between Snowflake, Google Marketing Platform, Meta, CRM systems, and internal platforms.
• Design data models supporting attribution, measurement, audience activation, and reporting.
• Partner with Marketing Analytics, Engineering, and Business Intelligence teams to establish a unified marketing data foundation.
• Lead the redesign and governance of GA360/GA4 implementations.
• Establish and enforce taxonomy standards across campaigns, audiences, creative, and channels.
• Audit and remediated tracking inconsistencies and oversee Floodlight design, governance, and implementation.
• Create sustainable change-management processes that help prevent future data quality issues.
• Build automated audience pipelines from Snowflake into CM360, SA360, DV360, Meta, and other marketing destinations.
• Develop first-party audience strategies using behavioral, transactional, and customer lifecycle data.
• Ensure audience refreshes are automated, scalable, and governed.
• Design and manage API integrations across marketing platforms and automated data ingestion and export processes.
• Evaluate new MarTech and AdTech integrations and partner with internal engineering teams to create resilient data pipelines.
• Create documentation standards for naming conventions, audience taxonomy, Floodlight specifications, data dictionaries, and tracking governance.
• Establish monitoring processes for data quality issues and scalable operating procedures for campaign launches and tracking implementation.

Job description

Elevate is seeking a Marketing Data & Activation Manager to own and scale the marketing data ecosystem across SQL-based platforms, GA360/GA4, and ad tech. You will architect data models, govern activation, and collaborate with cross-functional teams to improve data quality and activation efficiency.

You will lead end-to-end data flows from Snowflake to platforms like CM360, SA360, DV360, and Meta, building automated pipelines and first-party audience strategies while enforcing governance