Marketing Analytics Engineer - Data Products & Activation

Zelis Healthcare, LLC; Boston (MA); Hybrid; USD 127,000 - 161,000; Full time

Benefits offered by this job

401k with employer match

Flexible paid time off

Holidays

Parental leaves

Life and disability insurance

Health benefits: medical, dental, and视

Job summary

Zelis Healthcare, LLC in the United States is seeking a Marketing Analytics Engineer, Data Products & Activation to build the next generation of marketing data, AI, and activation capabilities.

This role translates marketing, website, sales, CRM, paid media, and engagement signals into governed marketing data products that support audience intelligence, journey analytics, segmentation, personalization, lead qualification, attribution, sales activation, and AI-enabled decisioning.

Qualifications

• 6+ years in analytics/marketing analytics/RevOps analytics or related
• Advanced SQL and data modeling in Snowflake or similar
• Experience translating requirements into production data products
• Strong understanding of B2B marketing data and CRM outcomes
• Experience with website data architecture and event tracking
• Ability to design AI-ready data context layers and governance

Responsibilities

• Design and maintain analytics-ready and activation-ready marketing data products in Snowflake
• Co-own the marketing data product lifecycle, definitions, sources, transformations, quality thresholds
• Define canonical marketing data model across Snowflake, Salesforce, HubSpot and other platforms
• Convert audience requests into reusable segment data products with QA and activation details
• Build AI context layers for LLMs and agentic workflows with governance and rules
• Develop data structures linking website behavior to audience profiles and CRM outcomes
• Partner with cross-functional teams to define event-streaming, governance, and activation requirements
• Create durable data models for identity resolution, engagement scoring, and opportunity context
• Build reusable activation datasets and reverse ETL to downstream platforms
• Establish data quality checks, reconciliation, monitoring, and runbooks
• Support predictive lead qualification, intent scoring, attribution, and next-best-action work
• Use AI-assisted development to accelerate SQL generation and data product design

Skills

Advanced SQL

Analytics engineering

Marketing data

Website data architecture

Canonical data objects

AI-ready data

Salesforce integration

Marketing automation data

Data quality controls

Cross-functional collaboration

Tools

Snowflake

Salesforce

HubSpot

dbt

BI platforms

Tag management

Event analytics tools

Job description

Zelis Healthcare, LLC in the United States is seeking a Marketing Analytics Engineer, Data Products & Activation to build the next generation of marketing data, AI, and activation capabilities.

This role translates marketing, website, sales, CRM, paid media, and engagement signals into governed marketing data products that support audience intelligence, journey analytics, segmentation, personalization, lead qualification, attribution, sales activation, and AI-enabled decisioning.