Analyst, Marketing Data Product

5191 Disney Entertainment Operations LLC; California (MO); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Health benefits

Educational opportunities

Special extras

Job summary

The Walt Disney Company is seeking an Analyst, Marketing Data Product in Burbank, CA to help deliver a data-driven marketing product roadmap within the Performance Marketing function. You will work with marketers, engineers, data scientists and analysts embedded in the Disney media team to optimize paid media campaigns.

Responsibilities include maintaining roadmaps, guiding releases, writing technical user stories, and collaborating cross-functionally to improve processes and tools.

Qualifications

• 3+ years in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Experience reading API docs and interpreting responses.
• Experience with workflow tracking or project management tools such as Airtable.
• Ability to manage multiple projects and meet deadlines.
• Strong critical thinking and problem-solving skills.

Responsibilities

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization.
• Communicate and coordinate product releases and upgrades with external teams.
• Write and approve technical user stories for software engineers; coordinate efforts between different groups to ensure alignment and delivery.
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones).
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns.
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers.
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team.

Skills

Data analytics

Ad tech knowledge

Technical product management

Education

Bachelor’s degree

Master’s degree

Tools

Tableau

Looker

Power BI

Airtable

Google Ads

Meta

Innovid

The Trade Desk

Python

Job description

Job Posting Title: Analyst, Marketing Data Product

Do you remember seeing trailers for The Devil Wears Prada 2 earlier this summer? What about digital spots for a cruise on the Disney Wish? Or the California Adventure Food and Wine Festival? If you did, it was likely because of the detailed planning and execution of The Walt Disney Company’s Enterprise Media and Marketing team…and if you didn’t – it’s probably because our targeting is that good. We are looking for an Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics. As an Analyst, you will facilitate the delivery of our product roadmap, focusing on our suite of tools that handle campaign optimization and operations. This role is unique – our team is embedded directly within the Disney media team. We're aligned, mission-driven, and free to move fast and innovate towards our goals. You'll tackle the challenges of executing and optimizing precise paid media strategies, using the latest technologies and tools. The role reports to a Manager, Marketing Data Product and is based in Burbank, CA.

Responsibilities

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization
• Communicate and coordinate product releases and upgrades with external teams
• Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team

Required Qualifications

• 3+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• Working knowledge of how APIs function, including experience reading documentation, sending requests, and interpreting responses
• Experience with workflow tracking or project management tools such (e.g., Airtable)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred Qualifications

• A familiarity with SQL and working with complex datasets
• Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar
• Experience working with data visualization tools such as Tableau, Looker, or Power BI
• Knowledge of digital ad serving, tracking, and implementation
• Familiarity with the Python programming language

Education

Required Education: Bachelor’s degree in relevant subject areas, such as Computer Science or Business Analytics or equivalent work experience

Preferred Education: Master’s degree in relevant subject area

Benefits & Perks

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

Salary

The hiring range for this position in Burbank, CA is $97,500.00 to $130,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Location

Primary City, State, Region, Postal Code: Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Employment Type

Employment Type: Full time