Marketing Data & Operations Lead

Homebase; San Francisco (CA); Hybrid; USD 120,000 - 210,000; Full time

Benefits offered by this job

Stock options

401(k) with 4% match

Comprehensive healthcare (US)

Paid time off

AI tools access

Parental leave

Life insurance

Job summary

Homebase is seeking a Senior Marketing Operations Manager to ensure marketers have fast, reliable data in actionable form. You will collaborate daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, taking ownership of data flows, integrations, and tooling.

You’ll build self-serve analytics for segments, orchestrate pipelines across product data and marketing systems, and drive data governance, QA, and documentation. This is a hands-on role in a fast-moving tech environment.

Qualifications

• 5–8 years in marketing operations, marketing tech, or data roles.
• Strong SQL and API experience; scripting a plus.

Responsibilities

• Provide marketing data access and self-serve paths for segments/audiences.
• Build data pipelines between product data, marketing tools, and ads platforms.
• Monitor data flows and ensure attribution data quality.
• Own marketing stack tech ownership and tag implementations for channels.
• Lead end-to-end projects with Lifecycle and Engineering and apply AI for automation.

Skills

SQL

APIs

Python/JavaScript

Marketing automation

Data warehouse

Salesforce

Amplitude

Identity resolution

Tools

Iterable

Braze

Customer.io

HubSpot

Marketo

Amplitude

Segment

Salesforce

Job description

Homebase is seeking a Senior Marketing Operations Manager to ensure marketers have fast, reliable data in actionable form. You will collaborate daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, taking ownership of data flows, integrations, and tooling.

You’ll build self-serve analytics for segments, orchestrate pipelines across product data and marketing systems, and drive data governance, QA, and documentation. This is a hands-on role in a fast-moving tech environment.