Marketing Data Insights Lead

Parkview Health; Fort Wayne (IN); On-site; USD 90,000 - 130,000; Full time

Job summary

Parkview Health in Fort Wayne, Indiana seeks a senior Marketing Data Analyst to drive data-informed decisions by leading analysis, interpretation, and visualization of complex marketing data. You will report to the Marketing Technology Director and manage daily marketing intelligence activities, ensuring data accuracy and actionable insights.

Responsibilities include building dashboards with SQL, Looker Studio, and Tableau, collaborating with marketing, communications, and IT teams to enable

Qualifications

• 7+ years of experience in marketing data analytics, healthcare exposure preferred.
• Experience with CPD platforms, CRM systems, Google Analytics, Tableau, SQL, Python.
• Ability to translate data into actionable business insights.
• Strong problem-solving, strategic thinking, and ability to lead cross-functional teams.

Responsibilities

• Lead analysis, interpretation, and visualization of marketing data.
• Develop reports and dashboards to optimize marketing performance.
• Collaborate across marketing, communications, and information systems.
• Mentor junior analysts and uphold data governance.
• Define data requirements and support automation initiatives.

Skills

Advanced data analysis

Data storytelling

Cross-functional collaboration

Mentoring junior analysts

Strategic thinking

Education

Bachelor’s degree in statistics, mathematics, economics, education, social sciences, or related fields

Master’s degree preferred

Tools

SQL

Tableau

Looker Studio

Python

CRM systems

Google Analytics

Job description

Parkview Health in Fort Wayne, Indiana seeks a senior Marketing Data Analyst to drive data-informed decisions by leading analysis, interpretation, and visualization of complex marketing data. You will report to the Marketing Technology Director and manage daily marketing intelligence activities, ensuring data accuracy and actionable insights.

Responsibilities include building dashboards with SQL, Looker Studio, and Tableau, collaborating with marketing, communications, and IT teams to enable