Marketing Data Engineer

KeyBank; Brooklyn (OH); On-site; USD 58,000 - 96,000; Full time

Job summary

KeyBank in Brooklyn (OH) seeks a Marketing Consultant to drive data-driven marketing campaigns. You will leverage SQL, data modeling, and advanced analytics to optimize cross-channel programs including email, SMS, push, inbound, and direct mail.

The role emphasizes hands-on coding for data extraction, transformation, and analysis, using query-based tools and cloud platforms such as Adobe Experience Platform and Adobe Journey Optimizer, to support scalable workflows.

Qualifications

• Bachelor's degree in IT, MIS, Data Analytics, or related field.
• 2+ years of experience with relational databases and SQL.
• Familiarity with JSON and translating into SQL.
• Ability to work with AI in developing basic query functions.
• Experience with data analysis and building datasets for marketing or analytics use cases.
• Ability to communicate effectively with IT, Compliance, and Line of Business partners.
• Familiarity with campaign management tools (Adobe suite preferred).

Responsibilities

• Partner with Marketing Technology and Line of Business teams to translate business objectives into data-driven strategies and executable campaigns.
• Perform hands-on coding for data extraction, mining, transformation, and analysis across multiple platforms.
• Design and implement scalable, repeatable processes for campaign operations and audience builds.
• Troubleshoot and debug complex data workflows, integrations, and campaign logic.
• Document campaign design, data flows, and technical procedures for compliance and audit readiness.

Skills

SQL

Data analysis

Campaign management tools

Adobe suite

AI integration

Education

Bachelor's degree in IT, MIS, Data Analytics, or related field

Tools

Adobe Campaign

Job description

KeyBank in Brooklyn (OH) seeks a Marketing Consultant to drive data-driven marketing campaigns. You will leverage SQL, data modeling, and advanced analytics to optimize cross-channel programs including email, SMS, push, inbound, and direct mail.

The role emphasizes hands-on coding for data extraction, transformation, and analysis, using query-based tools and cloud platforms such as Adobe Experience Platform and Adobe Journey Optimizer, to support scalable workflows.