Marketing Consultant - Campaign Strategy and Execution

KeyBank; Brooklyn (OH); On-site; USD 58,000 - 96,000; Full time

Job summary

KeyBank in Brooklyn (OH) seeks a Marketing Consultant to drive data-driven marketing campaigns. You will leverage SQL, data modeling, and advanced analytics to optimize cross-channel programs including email, SMS, push, inbound, and direct mail.

The role emphasizes hands-on coding for data extraction, transformation, and analysis, using query-based tools and cloud platforms such as Adobe Experience Platform and Adobe Journey Optimizer, to support scalable workflows.

Qualifications

• Bachelor's degree in IT, MIS, Data Analytics, or related field.
• 2+ years of experience with relational databases and SQL.
• Familiarity with JSON and translating into SQL.
• Ability to work with AI in developing basic query functions.
• Experience with data analysis and building datasets for marketing or analytics use cases.
• Ability to communicate effectively with IT, Compliance, and Line of Business partners.
• Familiarity with campaign management tools (Adobe suite preferred).

Responsibilities

• Partner with Marketing Technology and Line of Business teams to translate business objectives into data-driven strategies and executable campaigns.
• Perform hands-on coding for data extraction, mining, transformation, and analysis across multiple platforms.
• Design and implement scalable, repeatable processes for campaign operations and audience builds.
• Troubleshoot and debug complex data workflows, integrations, and campaign logic.
• Document campaign design, data flows, and technical procedures for compliance and audit readiness.

Skills

SQL

Data analysis

Campaign management tools

Adobe suite

AI integration

Education

Bachelor's degree in IT, MIS, Data Analytics, or related field

Tools

Adobe Campaign

Job description

Location

4910 Tiedeman Road, Brooklyn Ohio

Mobile

In office 3 days a week, 4910 Tiedeman Rd.

About the Job

The Campaign Strategy and Execution (CS&E) Delivery Team is responsible for implementing targeted 1:1 marketing programs across channels such as email, SMS, push, inbound, and direct mail. In this role, you will play an instrumental part in partnering with Key's IT department (KTOS) and Line of Business partners to maintain and enhance data, marketing technology, and campaign management environments.

This Marketing Consultant position is highly data-driven and technical, focused on leveraging advanced analytics, data modeling, and programming skills to optimize campaign performance. You will use query based tools to extract, transform, and analyze data, design scalable workflows, and support the cloud-based platforms like Adobe Experience Platform and Adobe Journey Optimizer.

Essential Job Functions

• Partner with Marketing Technology and Line of Business teams to translate business objectives into data-driven strategies and executable campaigns.
• Perform hands-on coding for data extraction, mining, transformation, and analysis across multiple platforms.
• Design and implement scalable, repeatable processes for campaign operations and audience builds.
• Troubleshoot and debug complex data workflows, integrations, and campaign logic.
• Document campaign design, data flows, and technical procedures for compliance and audit readiness.

Required Qualifications

• Bachelor's degree in IT, MIS, Data Analytics, or related field (or equivalent experience).
• 2+ years of experience with relational databases and SQL for data mining and analysis.
• Familiarity with JSON and translating into SQL.
• Ability to work with AI in developing basic query functions.
• Experience with data analysis and building datasets for marketing or analytics use cases.
• Ability to communicate effectively with IT, Compliance, and Line of Business partners.
• Familiarity with campaign management tools (Adobe suite preferred).

Competencies/Skills

• Strong analytical and problem-solving skills with a focus on data accuracy and integrity.
• Ability to design and implement efficient data workflows.
• Collaborative mindset with proven relationship-building skills across technical and business teams.
• Desire to learn new tools and approaches, with flexibility to think creatively when solving technical challenges.

This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.

Compensation and Benefits

This position is eligible to earn a base salary in the range of $63,000.00 - $96,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location.

Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing [e-mail].