Marketing Data & Customer Insights Analyst

Oriental Bank; San Juan (PR); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Oriental Bank is seeking an Analyst, Marketing (Data & Customer Intelligence) to drive data-driven decisions across marketing. You will own reporting, customer segmentation, and campaign measurement while serving as the primary user of Braze, Snowflake, Power BI, and related data assets.

The role bridges Marketing, Marketing Ops, Data & Analytics, and Technology to ensure measurable performance and actionable insights.

Qualifications

• Bachelor’s degree in a related field required.
• 4–7 years in Marketing Analytics or BI roles.
• Banking/financial services experience highly desirable.
• Fully bilingual in Spanish and English (written and spoken).
• Strong Excel and BI tool proficiency required.

Responsibilities

• Owns marketing reporting ecosystem across analytics platforms.
• Develops executive dashboards and KPI scorecards.
• Defines performance measurement frameworks and standards.
• Analyzes campaigns, customer behavior, and journeys for optimization.
• Supports monthly reviews, boards, and leadership reports.

Skills

Marketing Analytics

SQL

Power BI

Data Visualization

GA4

Stakeholder Mgmt

Bilingual EN/ES

Education

Bachelor’s degree

Tools

Power BI

Snowflake

Braze

Looker

Tableau

GA4

Job description

Oriental Bank is seeking an Analyst, Marketing (Data & Customer Intelligence) to drive data-driven decisions across marketing. You will own reporting, customer segmentation, and campaign measurement while serving as the primary user of Braze, Snowflake, Power BI, and related data assets.

The role bridges Marketing, Marketing Ops, Data & Analytics, and Technology to ensure measurable performance and actionable insights.