Marketing Automation Architect (Developer) — Hybrid

Oriental Bank; San Juan (PR); Hybrid; USD 85,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Equal opportunity employer

Job summary

Oriental Bank is seeking an Advisor, Marketing (Developer) to design, implement, and optimize marketing technology solutions that drive automated, data-driven customer engagement across acquisition and lifecycle programs.

The role translates business requirements into scalable workflows, system integrations, and customer journeys, partnering with Marketing, Data, IT, Compliance, and vendors to deliver personalized experiences and analytics capabilities.

Qualifications

• Bachelor's degree or equivalent in a related field.
• Five or more years of experience in marketing technology and automation.
• Experience with Adobe Experience Cloud and Adobe Experience Manager is required; Braze or similar tools preferred.
• Strong knowledge of APIs, databases, version control, and SDLC principles.
• Experience with marketing automation, lifecycle marketing, CRM platforms, CDPs, and personalization.

Responsibilities

• Build end-to-end marketing automation workflows, including campaign setup and journey configuration across platforms.
• Develop and optimize integrations and data flows between marketing systems.
• Translate business requirements into technical specs for campaign execution and personalization.
• Configure customer journeys across email, SMS, push, and web channels with correct logic and triggers.
• Collaborate with Marketing, IT, Data, and external vendors, ensuring documentation and best practices.

Skills

Marketing automation

Salesforce Marketing Cloud

Adobe Experience Manager

Braze

APIs

SQL

HTML/CSS

Google Analytics

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Adobe Experience Manager

Braze

Google Analytics

Job description

Oriental Bank is seeking an Advisor, Marketing (Developer) to design, implement, and optimize marketing technology solutions that drive automated, data-driven customer engagement across acquisition and lifecycle programs.

The role translates business requirements into scalable workflows, system integrations, and customer journeys, partnering with Marketing, Data, IT, Compliance, and vendors to deliver personalized experiences and analytics capabilities.