Marketing Data & Customer Insights Analyst

Oriental; San Juan (PR); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Oriental is seeking an Analyst, Marketing (Data & Customer Intelligence) to drive data-driven decisions across Marketing. You will own reporting, customer intelligence, segmentation, and campaign measurement while serving as the primary user of Braze, Snowflake, Power BI, and related data assets.

The role bridges Marketing, Operations, Analytics, and Technology in a hybrid San Juan, PR environment. You will develop dashboards, define performance frameworks, analyze campaigns and journeys, and

Qualifications

• Bachelor’s degree in a relevant field required.
• 4–7 years in Marketing Analytics, Customer Intelligence, BI, or related analytics.
• Fully bilingual in Spanish and English (verbal and written) required.
• Advanced proficiency with Excel, PowerPoint, Outlook, Word.
• Strong experience with Power BI, dashboards, and BI tools.

Responsibilities

• Owns and maintains the marketing reporting ecosystem across platforms.
• Develops executive dashboards, KPI scorecards, and recurring reports.
• Defines performance measurement frameworks to support objectives.
• Analyzes campaign and customer journey performance to identify opportunities.
• Supports leadership meetings and Board reporting with insights.
• Performs customer segmentation analyses to support growth strategies.
• Ensures data governance, audience definitions, and KPI documentation.

Skills

Marketing analytics

Customer intelligence

Power BI

SQL

Snowflake

Data visualization

Dashboards

GA4

CRM analytics

Executive reporting

Education

Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Data Analytics, Marketing Analytics or related field

Tools

Power BI

Tableau / Looker / Tableau

Snowflake

Excel

GA4

Job description

Oriental is seeking an Analyst, Marketing (Data & Customer Intelligence) to drive data-driven decisions across Marketing. You will own reporting, customer intelligence, segmentation, and campaign measurement while serving as the primary user of Braze, Snowflake, Power BI, and related data assets.

The role bridges Marketing, Operations, Analytics, and Technology in a hybrid San Juan, PR environment. You will develop dashboards, define performance frameworks, analyze campaigns and journeys, and