Marketing Data Analytics Lead

Credit Genie; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Fitness reimbursement

401(k) match

Meal program

HSA match

Life insurance

Flexible PTO

Job summary

Credit Genie is seeking a Staff Marketing Data Analyst to partner with Marketing, Product, and analytics teams. You will own complex analyses, build measurement frameworks, and translate data into strategic recommendations to drive customer acquisition and growth.

You will lead attribution models, run experiments, and monitor KPIs such as CAC and LTV while collaborating with senior stakeholders to shape investment decisions. This role emphasizes data-driven storytelling and impact.

Qualifications

• Master's degree in Analytics, Marketing, Economics, Statistics, Mathematics, Computer Science, or similar.
• 7+ years of experience in marketing analytics, growth analytics, data analytics, or related field.
• Advanced SQL skills and proficiency in Python or similar language.
• Experience with BI and data visualization tools (Sigma, Tableau, Looker).
• Deep understanding of marketing data, measurement, experimentation, and performance analysis.

Responsibilities

• Partner with Marketing, Product, and other teams to improve data quality and measurement.
• Lead insights and analyses to optimize customer acquisition, channel performance, and ROI.
• Own multi-touch attribution (MTA) and MMM to evaluate marketing ROI.
• Design and scale experiments, including A/B testing and incrementality studies.
• Define and monitor core marketing KPIs like CAC, LTV, and campaign ROI.
• Influence senior stakeholders and translate findings into actions.

Skills

Marketing analytics

SQL

Python

Stakeholder management

A/B testing

Data storytelling

Cross-functional collaboration

Education

Master's degree in Analytics, Marketing, Economics, Statistics, Mathematics, CS

Tools

Sigma

Tableau

Looker

Snowflake

dbt

AppsFlyer

Job description

Credit Genie is seeking a Staff Marketing Data Analyst to partner with Marketing, Product, and analytics teams. You will own complex analyses, build measurement frameworks, and translate data into strategic recommendations to drive customer acquisition and growth.

You will lead attribution models, run experiments, and monitor KPIs such as CAC and LTV while collaborating with senior stakeholders to shape investment decisions. This role emphasizes data-driven storytelling and impact.