Remote Data Analyst — Marketing Tech & Salesforce Insights

Wilson Sonsini Goodrich & Rosati; Austin (TX); Hybrid; USD 73,000 - 99,000; Full time

Job summary

Wilson Sonsini Goodrich & Rosati is seeking an experienced Data Analyst to join our Marketing Technology team in a hybrid or remote capacity in the United States. You will analyze marketing data from multiple sources to support strategic initiatives, optimize campaigns, and keep the firm’s business development and marketing efforts on track.

The role requires strong technical and analytical skills and the ability to collaborate across departments, including the business development team, with

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or a related field.

Responsibilities

• Analyze data across multiple marketing technology platforms, including CRM and ERM systems, marketing automation, social media analytics, and website traffic sources, to generate insights on key marketing metrics.
• Design and implement dashboards to enable marketing, business development, and leadership teams to track and evaluate KPIs.
• Deliver strategic recommendations based on insights from our platforms to optimize marketing initiatives and to support client acquisition and retention efforts for business development.
• Collaborate with the business development team to develop data signals and indicators that support client prospecting, relationship building, and cross‑selling opportunities.
• Manage administrative tasks in Salesforce, including creating triggers, setting dependencies, developing automation flows, and conducting regular audits to ensure data integrity and efficient system usage.
• Work with the team to periodically audit and update Salesforce custom objects, fields, relationships, sharing rules, profiles, and permission sets to keep data secure.
• Develop and execute a quality assurance plan to validate data syncs and field mappings across integrated systems, ensuring accuracy and consistency throughout the data lifecycle.
• Identify high‑value opportunities for data enrichment services to address missing or incomplete data across integrated systems.
• Assist in the development and execution of implementation workflows for the migration and integration of data sources and marketing tools, in partnership with the Senior Manager of Marketing Technology.
• Monitor data quality and troubleshoot discrepancies across marketing systems to maintain consistent and accurate reporting.
• Provide initial onboarding and ongoing user support, troubleshooting system issues and driving adoption of best practices across the user base.
• Develop training documentation and instructional materials, including video tutorials, and lead formal training sessions as needed.

Skills

Marketing technology experience

Data analysis

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Business Analytics, or related field

Tools

Salesforce

Power BI

Tableau

Excel

Smartsheet

Introhive

Marketo

Foundation

Google Analytics

Job description

Wilson Sonsini Goodrich & Rosati is seeking an experienced Data Analyst to join our Marketing Technology team in a hybrid or remote capacity in the United States. You will analyze marketing data from multiple sources to support strategic initiatives, optimize campaigns, and keep the firm’s business development and marketing efforts on track.

The role requires strong technical and analytical skills and the ability to collaborate across departments, including the business development team, with