Hybrid Marketing Data Analyst: Salesforce & Dashboards

wsgr; New York (NY); Hybrid; USD 82,000 - 110,000; Full time

Job summary

Wilson Sonsini is seeking an experienced Data Analyst to join our Marketing Technology team. This role analyzes marketing data from multiple sources to support strategic initiatives, optimize campaigns, and keep business development and marketing efforts on track.

The position offers a hybrid work schedule with preferred overlap for Eastern time zones. The ideal candidate has a Bachelor's in Marketing/Business Analytics and 3+ years of marketing technology experience, including Salesforce

Qualifications

• Bachelor's degree in Marketing, Business Analytics, or related field.
• 3+ years of marketing technology experience in a fast-paced professional services environment; law firm experience preferred.
• 3+ years of Salesforce or other CRM platforms, including data analysis and administration.
• Strong knowledge of data visualization and reporting tools (Power BI, Tableau, Excel, Smartsheet).
• Experience with CRM and ERM systems, marketing automation tools, experience management platforms (Salesforce, Introhive, Marketo, Foundation), and Google Analytics.
• Familiarity with A/B testing, segmentation, and campaign optimization techniques.
• Knowledge of CRM system migrations, deprecations, deployments, and rollouts with data integrity considerations.
• Strong written and verbal communication skills; ability to present data insights clearly.
• Salesforce experience is required.
• Experience managing complex projects and deadlines.

Responsibilities

• Analyze data across marketing technology platforms to generate insights on key metrics.
• Design and implement dashboards for tracking KPIs across teams.
• Deliver strategic recommendations to optimize marketing initiatives and client acquisition.
• Collaborate with business development to support prospecting and cross-selling opportunities.
• Manage Salesforce administrative tasks including triggers, automation flows, and audits.
• Audit Salesforce objects, fields, relationships, and permissions to maintain data security.
• Develop QA plans to validate data syncs and mappings across systems.
• Identify opportunities for data enrichment across systems.
• Assist in implementing data migration and integration workflows with the Marketing Technology leadership.
• Monitor data quality and troubleshoot discrepancies across systems.
• Provide onboarding and ongoing user support and training materials.

Skills

Data analysis

Data visualization

Cross-functional collaboration

Effective communication

Education

Bachelor's degree in Marketing/Business Analytics

Tools

Salesforce

Power BI

Tableau

Excel

Smartsheet

Job description

Wilson Sonsini is seeking an experienced Data Analyst to join our Marketing Technology team. This role analyzes marketing data from multiple sources to support strategic initiatives, optimize campaigns, and keep business development and marketing efforts on track.

The position offers a hybrid work schedule with preferred overlap for Eastern time zones. The ideal candidate has a Bachelor's in Marketing/Business Analytics and 3+ years of marketing technology experience, including Salesforce