Hybrid Data Analyst: Marketing Tech & Salesforce Insights

Wilson Sonsini; New York (NY); Hybrid; USD 82,000 - 110,000; Full time

Job summary

Wilson Sonsini, a premier legal advisor to technology and growth enterprises, seeks an experienced Data Analyst to join the Marketing Technology team in a hybrid schedule. The role analyzes marketing data from multiple sources to support strategic initiatives, optimize campaigns, and keep business development efforts on track.

Responsibilities include building dashboards, delivering data-driven insights, and collaborating across departments to improve client prospecting, retention, and

Qualifications

• Bachelor's degree in Marketing, Business Analytics, or related field.
• 3+ years of marketing technology experience in a fast-paced professional services environment; law firm preferred.
• 3+ years of experience with Salesforce or other CRM platforms, including data analysis and administration.
• Strong knowledge of data visualization and reporting tools (Power BI, Tableau, Excel, Smartsheet).
• Experience with CRM and ERM systems, marketing automation tools, experience management platforms (e.g. Salesforce, Introhive, Marketo, Foundation), and Google Analytics.
• Familiarity with A/B testing, segmentation, and campaign optimization techniques.
• Knowledge of CRM system migrations, deprecations, deployments, and rollouts, with an understanding of how to minimize disruption to end users and maintain data integrity throughout each transition.
• Strong written and verbal communication skills, with the ability to present complex data insights in a clear and concise manner.
• Salesforce experience is required.
• Experience managing complex projects and working with deadlines required.

Responsibilities

• Analyze data across multiple marketing technology platforms to generate insights on key marketing metrics.
• Design and implement dashboards to track KPIs for marketing, business development, and leadership teams.
• Deliver strategic recommendations to optimize marketing initiatives and support client acquisition and retention.
• Collaborate with business development to develop data signals and indicators for prospecting and cross-selling.
• Manage administrative tasks in Salesforce, including triggers, dependencies, automation flows, and data audits.
• Audit Salesforce objects, fields, relationships, sharing rules, profiles, and permissions for security and integrity.
• Develop and execute QA plans to validate data syncs and field mappings across systems.
• Identify opportunities for data enrichment to address missing data across systems.
• Assist in implementing workflows for migrating and integrating data sources and tools.
• Monitor data quality across marketing systems and troubleshoot discrepancies.
• Provide onboarding and ongoing user support, troubleshooting issues and driving best practices adoption.
• Develop training materials, including video tutorials, and lead training sessions as needed.

Skills

Data analysis

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Power BI

Tableau

Excel

Smartsheet

Google Analytics

Marketo

Foundation

Job description

Wilson Sonsini, a premier legal advisor to technology and growth enterprises, seeks an experienced Data Analyst to join the Marketing Technology team in a hybrid schedule. The role analyzes marketing data from multiple sources to support strategic initiatives, optimize campaigns, and keep business development efforts on track.

Responsibilities include building dashboards, delivering data-driven insights, and collaborating across departments to improve client prospecting, retention, and