Marketing Data Analyst

Addison Group; Fort Worth (TX); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Annual bonus opportunity

Hybrid work schedule

Career advancement opportunities

Exposure to executive stakeholders and

Opportunity to build impactful аналити

Job summary

Addison Group is seeking a Marketing Data Analyst to support customer experience and marketing performance through analytics, reporting, and automation. You will work with marketing and business stakeholders to turn data into actionable insights that drive decisions.

The ideal candidate has strong Microsoft-based analytics experience, develops KPIs, and builds scalable Power BI reporting solutions that provide clear, measurable outcomes for the business.

Qualifications

• 5+ years of experience in data analytics, BI, or a related field.
• Experience supporting marketing, customer experience, or digital functions preferred.
• Strong proficiency with SQL Server and T-SQL.
• Hands-on experience creating Power BI reports and visuals.
• Experience defining KPIs, performance metrics, and reporting frameworks.
• Ability to present data findings to technical and non-technical audiences.
• Experience gathering requirements from stakeholders to drive outcomes.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Analyze marketing and customer data to identify patterns, opportunities, and performance trends.
• Develop and maintain Power BI dashboards and reports that provide actionable business insights.
• Partner with marketing and business teams to establish KPIs and measurement strategies.
• Gather requirements from stakeholders and translate business needs into reporting and analytics solutions.
• Build automated processes and reporting workflows using scripting and automation tools.
• Conduct both quantitative and qualitative analyses to support marketing and customer experience initiatives.
• Communicate findings, recommendations, and performance insights to leadership and cross-functional teams.
• Collaborate with stakeholders across digital marketing, communications, campaign management, UX, and operations.

Skills

Power BI

SQL Server / T-SQL

KPIs & reporting metrics

Stakeholder collaboration

Data analytics

Communication

Job description

Job Title: Marketing Data Analyst

Salary Range: $75K-$90K; Annual Bonus Included

Location: Dallas-Fort Worth Metroplex

Work Model: On-Site T-Th; Remote M and F

Benefits: This position is eligible for medical, dental, vision, and 401K

About The Company:

Our client is a growing organization that is investing heavily in data, analytics, and customer experience initiatives. The company offers a collaborative environment where employees have the opportunity to influence business strategies, contribute to process improvements, and grow their careers alongside an expanding team.

Job Description:

We are seeking an experienced Marketing Data Analyst to support customer experience and marketing performance initiatives through advanced analytics, reporting, and automation. This role will work closely with marketing and business stakeholders to transform data into actionable insights that drive strategic decisions and operational improvements.

The ideal candidate has a strong background in analytics within a Microsoft-based environment and enjoys partnering with teams to develop meaningful KPIs, uncover trends, and implement scalable reporting solutions.

Key Responsibilities:

• Analyze marketing and customer data to identify patterns, opportunities, and performance trends.
• Develop and maintain Power BI dashboards and reports that provide actionable business insights.
• Partner with marketing and business teams to establish key performance indicators and measurement strategies.
• Gather requirements from stakeholders and translate business needs into reporting and analytics solutions.
• Build automated processes and reporting workflows using scripting and automation tools.
• Conduct both quantitative and qualitative analyses to support marketing and customer experience initiatives.
• Communicate findings, recommendations, and performance insights to leadership and cross-functional teams.
• Collaborate with stakeholders across digital marketing, communications, campaign management, UX, and operations.

Qualifications:

• 5+ years of experience in data analytics, business intelligence, or a related field.
• Prior experience supporting marketing, customer experience, or digital business functions preferred.
• Strong proficiency with SQL Server and T-SQL.
• Hands-on experience creating reports and visualizations in Power BI.
• Experience defining KPIs, performance metrics, and reporting frameworks.
• Ability to present complex data findings to both technical and non-technical audiences.
• Experience working directly with stakeholders to gather requirements and drive business outcomes.
• Strong analytical, problem-solving, and communication skills.

Additional Details:

• Work within a collaborative Customer Experience and Analytics team alongside researchers, analysts, project managers, and product-focused professionals.
• Opportunity to help shape processes and reporting standards within a growing department.
• High-visibility role with regular interaction across multiple areas of the business.
• Ideal for candidates who enjoy ownership, initiative, and identifying new ways to improve customer and marketing outcomes.

Perks:

• Annual bonus opportunity
• Hybrid work schedule
• Career advancement opportunities within a growing team
• Exposure to executive stakeholders and strategic initiatives
• Opportunity to build impactful analytics and automation solutions
• Collaborative, innovation-focused work environment

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.