Marketing Data Analyst — FinTech Growth & Insights

Purpose Financial; Greenville (SC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k) with matching

Generous PTO & paid parental leave

Performance incentives

Employee recognition

Job summary

Purpose Financial is seeking a Business Analyst to join our Greenville, SC team. You’ll turn data into decisions, build dashboards and forecasting models, and support ROI analysis to shape how we connect with customers.

You’ll work closely with Finance, BI, Product, and Enterprise Data teams, applying marketing measurements and analytics to drive growth for mothers, small business owners, students, and other customers.

Qualifications

• Bachelor's degree in Mathematics, Statistics, Economics or related quantitative field.
• 2+ years of quantitative analysis experience; lending/fintech/banking a plus.
• Advanced Microsoft 365 skills (Excel expert) and experience with Power BI.
• Working knowledge of Tableau, Google Analytics, HubSpot, Snowflake, or Sigma.
• Familiarity with A/B testing, regression, cluster analysis, and other marketing measurement methodologies.
• Strong communicator—comfortable presenting to technical and non-technical audiences.

Responsibilities

• Analyze data to support marketing strategy and ROI analysis.
• Build dashboards and forecasting models to inform decisions.
• Conduct customer research and support ROI analysis to shape customer engagement.
• Collaborate with Finance, BI, Product, and Enterprise Data teams on analyses.

Skills

Excel

Power BI

Tableau

Google Analytics

HubSpot

Snowflake

Sigma

A/B testing

Regression analysis

Cluster analysis

Data storytelling

Strong communicator

Education

Bachelor's degree in Mathematics, Statistics, Economics

Master's degree preferred

Tools

Power BI

Tableau

Google Analytics

HubSpot

Snowflake

Sigma

Job description

Purpose Financial is seeking a Business Analyst to join our Greenville, SC team. You’ll turn data into decisions, build dashboards and forecasting models, and support ROI analysis to shape how we connect with customers.

You’ll work closely with Finance, BI, Product, and Enterprise Data teams, applying marketing measurements and analytics to drive growth for mothers, small business owners, students, and other customers.