Marketing Analyst

Purpose Financial; Greenville (SC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k) with matching contributions

Generous PTO + paid parental leave

Performance incentives & employee-rec;

Job summary

Purpose Financial in Greenville, SC seeks a Marketing Analyst to turn data into decisions, building dashboards, forecasting models, and supporting ROI analysis to directly shape how we connect with customers.

You will collaborate with Finance, BI, Product and Enterprise Data teams, bringing bold analyses to the table as we grow.

Qualifications

• Bachelor's degree in Mathematics, Statistics, Economics, or a related quantitative field (Master's preferred)
• 2+ years of experience in quantitative analysis – lending, fintech, or banking experience is a plus
• Advanced Microsoft 365 skills (Excel expert preferred) and experience with Power BI
• Working knowledge of Tableau, Google Analytics, HubSpot, Snowflake, or Sigma
• Familiarity with A/B testing, regression, cluster analysis, and other marketing measurement methodologies
• Strong communicator - equally comfortable presenting to technical and non-technical audiences

Responsibilities

• Analyze marketing data to inform strategy and decisions
• Build dashboards and forecasting models
• Conduct customer research and ROI analysis to measure impact
• Collaborate with Finance, BI, Product, and Enterprise Data teams to drive insights

Skills

Excel expert

Power BI

Tableau

Google Analytics

HubSpot

Snowflake

Sigma

A/B testing

regression

cluster analysis

marketing measurement

strong communicator

Education

Bachelor's degree in Mathematics, Statistics, Economics, or related quantitative field

Master's degree preferred

Tools

Power BI

Excel

Tableau

Google Analytics

HubSpot

Snowflake

Sigma

Job description

At Purpose Financial, we're on a mission - and it's one worth showing up for every day. We're an innovative consumer financial services company dedicated to improving financial mobility for the people who need it most. Mothers, fathers, small-business owners, students - real people with real financial needs. And we're here to help them find a better path forward.

Now, we're looking for a Marketing Analyst to join our team at our Homebase in Greenville, SC - someone who's as passionate about data as they are about making a difference.

What You'll Do

You'll be the analytical engine behind our marketing strategy - turning data into decisions and insights into impact. From building dashboards and forecasting models to conducting customer research and supporting ROI analysis, your work will directly shape how we connect with and serve our customers.

You'll collaborate closely with Finance, Business Intelligence, Product, and Enterprise Data teams - bringing bold ideas and breakthrough analysis to the table as we grow.

What You Bring

• Bachelor's degree in Mathematics, Statistics, Economics, or a related quantitative field (Master's preferred)
• 2+ years of experience in quantitative analysis - lending, fintech, or banking experience is a plus
• Advanced Microsoft 365 skills (Excel expert preferred) and experience with Power BI
• Working knowledge of Tableau, Google Analytics, HubSpot, Snowflake, or Sigma
• Familiarity with A/B testing, regression, cluster analysis, and other marketing measurement methodologies
• Strong communicator - equally comfortable presenting to technical and non-technical audiences

Why Purpose Financial?

Because this is more than a job. It's a place where your work matters, your growth is supported, and your team feels like family. We're proud to be a certified Great Place to Work for the 3rd year in a row, and we back that up with:

401(k) with matching contributions

Generous PTO + paid parental leave

Performance incentives & employee recognition

A dynamic, diverse, and collaborative workplace

Ready to find your purpose?

Join a team that's intentional, thoughtful, and driven by outcomes.

Purpose Financial will not provide sponsorship for employment-based visas or immigration benefits for this position. Applicants must be legally authorized to work in the United States without requiring immigration sponsorship now or in the future.

Current or future (next 10 years) immigration sponsorship includes, for example: H-1B, E-3, TN, O-1, CPT, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency or otherwise requiring the entry of the company as your immigration employer of record in government records.

Purpose Financial is an equal opportunity employer. Must be eligible to work in the USA and able to pass a background check.