Marketing Data Analyst — Entry Level

Agoda; Philadelphia (Philadelphia County); On-site; USD 52,000 - 78,000; Full time

Job summary

Agoda’s Performance Marketing Team seeks an entry-level Analyst to help optimize digital campaigns. You will work on search, display, and modeling tasks, turning data into actionable insights for account managers. Fresh graduates with quantitative backgrounds and strong Excel skills are encouraged to apply.

You will collaborate with a global team, learn from data scientists, and contribute to marketing programs aimed at improving lifetime value of customers. Fluency in English is required.

Qualifications

• Bachelor’s degree or higher in a quantitative field (CS/Math/Engineering/Statistics or related).
• Fluent English communication essential.
• Strong numerical reasoning and Excel skills required.

Responsibilities

• Search: run text ads, bidding, and campaigns across search engines; adapt to product features.
• Display: test and optimize campaigns on social platforms.
• Modeling: analyze data, build optimization models and dashboards for account managers.

Skills

Fresh graduate

English fluency

Numerical reasoning

Excel proficiency

Intellectual curiosity

Digital marketing exposure

Academic research experience

SAS

R

SPSS

Python

VBA

SQL

Education

Bachelor’s degree or higher in a quantitative field (CS/Math/Engineering/Stats/Science)

Tools

SAS

R

SPSS

Python

VBA

SQL

Job description

Agoda’s Performance Marketing Team seeks an entry-level Analyst to help optimize digital campaigns. You will work on search, display, and modeling tasks, turning data into actionable insights for account managers. Fresh graduates with quantitative backgrounds and strong Excel skills are encouraged to apply.

You will collaborate with a global team, learn from data scientists, and contribute to marketing programs aimed at improving lifetime value of customers. Fluency in English is required.