Entry-Level Marketing Analytics Specialist

Agoda; San Diego (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Agoda is seeking a data-driven entry-level Performance Marketing Analyst in the San Diego area. You will contribute to search, display, and modeling initiatives that optimize campaigns and drive lifetime value for Agoda customers.

Ideal candidates are recent graduates with a quantitative degree, strong Excel skills, and a curiosity for data. You will learn from a global team, work with marketing analytics tools, and grow in a fast-paced digital marketing environment.

Qualifications

• Bachelor's degree or higher in a quantitative field (CS, math, engineering, statistics or science)
• Excellent numerical reasoning and analytical mindset
• Fluent English communication
• Strong Excel skills
• Curiosity and willingness to learn new analytics tools

Responsibilities

• Search marketing: experiment with text ads, bidding, and campaign structures across search engines
• Display: analyze and optimize campaigns on social platforms and display networks
• Modeling: develop data-driven models and dashboards to support account managers

Skills

English proficiency

Numerical reasoning

Excel

Curiosity

Fresh graduates welcome

Education

Bachelor's degree (quantitative field)

Tools

SAS

R

SPSS

Python

SQL

VBA

Job description

Agoda is seeking a data-driven entry-level Performance Marketing Analyst in the San Diego area. You will contribute to search, display, and modeling initiatives that optimize campaigns and drive lifetime value for Agoda customers.

Ideal candidates are recent graduates with a quantitative degree, strong Excel skills, and a curiosity for data. You will learn from a global team, work with marketing analytics tools, and grow in a fast-paced digital marketing environment.