Entry-Level Marketing Analytics Associate

Agoda; Austin (TX); On-site; USD 52,000 - 76,000; Full time

Job summary

Agoda is seeking a data-driven entry-level analyst to join the Performance Marketing Team. You will experiment with search and display campaigns across major platforms, build models for optimization, and create dashboards for account managers.

The role emphasizes data-driven decision-making, growth, and learning across global campaigns, with opportunities to collaborate with experts from diverse backgrounds.

Qualifications

• Fresh graduates welcome to apply.
• Bachelor’s degree or higher in a quantitative field (computer science, mathematics, engineering, statistics or science or related fields).
• Ability to communicate fluently in English
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity

Responsibilities

• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
• Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

Skills

Numerical reasoning

Excel proficiency

Fresh graduates welcome

Intellectual curiosity

Education

Bachelor’s degree or higher in a quantitative field

Tools

SAS

R

SPSS

Python

VBA

SQL

Job description

Agoda is seeking a data-driven entry-level analyst to join the Performance Marketing Team. You will experiment with search and display campaigns across major platforms, build models for optimization, and create dashboards for account managers.

The role emphasizes data-driven decision-making, growth, and learning across global campaigns, with opportunities to collaborate with experts from diverse backgrounds.