Growth Lead — Performance Marketing & Data Analytics

Agoda; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Agoda is seeking a senior Data Analyst to drive data-driven decision making across our performance marketing efforts. You will analyze large datasets, build hypotheses, and run experiments to optimize flights channels, CRM, and paid campaigns.

You will partner with marketing and product teams, present insights to senior leadership, and mentor a growing team of analysts. A strong background in SQL, Tableau, and Excel, plus 8+ years in data analytics, is required.

Qualifications

• 8+ years of experience as a Data Analyst or in big data projects, preferably in tech, e-commerce, or digital marketing.
• Bachelor's degree in CS/Statistics/Math, Engineering, Economics or Finance.
• Strong data-driven approach with ability to translate data into actionable insights.
• Proficiency with SQL, Tableau, and MS Excel.
• Excellent written and verbal communication; ability to present to senior management.
• Experience in stakeholder management and people leadership.
• Entrepreneurial mindset with ownership and results orientation.

Responsibilities

• Define marketing data strategy and lead end-to-end analysis of large datasets.
• Develop hypotheses, design experiments (A/B tests), and build analyses.
• Collaborate with Marketing Accommodation, Flights product, and flights supply teams.
• Monitor performance of initiatives and provide insights for improvement.
• Communicate findings and strategic recommendations to senior management.
• Lead, mentor, and develop a team of analysts and managers.

Skills

SQL

Tableau

MS Excel

Data analysis

Stakeholder management

People management

Big data

Python

R

Education

Bachelor's degree in CS/Statistics/Math / Eng or Economics & Finance

Tools

Python

R

Job description

Agoda is seeking a senior Data Analyst to drive data-driven decision making across our performance marketing efforts. You will analyze large datasets, build hypotheses, and run experiments to optimize flights channels, CRM, and paid campaigns.

You will partner with marketing and product teams, present insights to senior leadership, and mentor a growing team of analysts. A strong background in SQL, Tableau, and Excel, plus 8+ years in data analytics, is required.