Marketing Analytics Associate - Data-Driven Growth

Agoda; Houston (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Agoda, a Booking Holdings company, is seeking an entry‑level Performance Marketing Analyst to join its data‑driven team in Houston. You’ll work on search and display campaigns, analyze results, and build models and dashboards that help account managers optimize marketing spend.

Ideal candidates hold a quantitative degree, are fluent in English, and have strong numerical reasoning with Excel proficiency. Fresh graduates are welcomed to apply for this data‑driven role in a fast‑moving travel tech

Qualifications

• Fresh graduates are welcome to apply.
• Degree in quantitative field required.
• Fluent English required.
• Proficient in Excel.
• Strong numerical reasoning and analytical skills.

Responsibilities

• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
• Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

Skills

Data analysis

Numerical reasoning

English communication

Education

Bachelor’s degree or higher in a quantitative field

Tools

SAS

R

SPSS

Python

VBA

SQL

Job description

Agoda, a Booking Holdings company, is seeking an entry‑level Performance Marketing Analyst to join its data‑driven team in Houston. You’ll work on search and display campaigns, analyze results, and build models and dashboards that help account managers optimize marketing spend.

Ideal candidates hold a quantitative degree, are fluent in English, and have strong numerical reasoning with Excel proficiency. Fresh graduates are welcomed to apply for this data‑driven role in a fast‑moving travel tech