Marketing CRM Administrator: Elevate Higher-Ed Outreach

Brigham Young University (BYU); Provo (UT); On-site; USD 75,000 - 97,000; Full time

Benefits offered by this job

401k plan

Paid holidays

Paid vacation

Tuition benefits

On-campus parking

Wellness Program

Job summary

Brigham Young University is seeking a Marketing CRM Administrator to manage CRM systems and marketing automation for the Enrollment Services Division. You will ensure alignment with BYU Brand Guidelines, oversee data integrity, and drive data-informed marketing across campaigns.

You’ll work with Marketing Cloud tools, AMPscript, and SQL, supporting strategy, reporting, and stakeholder collaboration. A combination of marketing expertise and higher-education CRM experience is preferred.

Qualifications

• 6+ years in CRM management in higher education marketing and outreach or equivalent.
• Demonstrated proficiency in CRM administration, preferably Salesforce, with data segmentation and reporting.
• Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio).
• Strong knowledge of email marketing best practices and CAN-SPAM compliance.

Responsibilities

• Maintain accurate audience lists and audit CRM data for accuracy.
• Build and test automated journeys and campaigns; monitor metrics.
• Troubleshoot issues and manage CRM communications and integrations.
• Advise on deliverability and training for users; ensure compliance with regulations.
• Create CRM and campaign reports to support optimization.
• Collaborate with teams to plan integrated marketing strategies.

Skills

CRM management

Salesforce Marketing Cloud

Email marketing

Data segmentation

Analytics

Campaign automation

Deliverability

Troubleshooting

Education

Bachelor's degree in marketing or communications

Salesforce Marketing Cloud Administrator Certification

Salesforce Marketing Cloud Email Specialist Certification

Tools

Salesforce Marketing Cloud

AMPscript

SQL

Job description

Brigham Young University is seeking a Marketing CRM Administrator to manage CRM systems and marketing automation for the Enrollment Services Division. You will ensure alignment with BYU Brand Guidelines, oversee data integrity, and drive data-informed marketing across campaigns.

You’ll work with Marketing Cloud tools, AMPscript, and SQL, supporting strategy, reporting, and stakeholder collaboration. A combination of marketing expertise and higher-education CRM experience is preferred.