CRM Marketing Specialist — Salesforce & Marketing Cloud

Brigham Young University; United States; On-site; USD 75,000 - 97,000; Full time

Benefits offered by this job

401k

Excellent work-life balance

Tuition benefits for employees and/or:

Athletic facilities access

Medical/dental benefits

Disability benefits

Parental and maternity leave

Wellness Program

Free on-campus parking

UTA passes for employees and dependts

Discounts at BYU Store

Job summary

Brigham Young University is seeking a Marketing CRM Administrator to support Enrollment Services. You will manage CRM data, automate campaigns, and ensure compliant, data-driven marketing across channels.

You will collaborate with Marketing & Communications to maintain brand-aligned communications, develop reports, and optimize journeys. A background in higher education CRM and Salesforce Marketing Cloud is preferred.

Qualifications

• Bachelor's degree in marketing or communications; 2+ years CRM in higher education.
• Proficiency in CRM administration, data segmentation, and reporting.
• Experience with Marketing Cloud tools: Email Studio, Journey Builder.
• Strong email deliverability, CAN-SPAM compliance knowledge.
• Ability to audit large datasets and protect confidential data.
• Strong troubleshooting and training skills.
• Ability to manage multiple projects with deadlines.
• CRM/marketing automation trends knowledge.
• AMPscript familiarity or willingness to obtain certification.
• Salesforce Marketing Cloud Administrator Certification within 12 months.

Responsibilities

• Manage CRM administration, data segmentation, and reporting to support Enrollment Services Marketing.
• Build, test, and optimize automated journeys and campaigns; monitor metrics and propose improvements.
• Monitor system performance; troubleshoot issues and coordinate integrations with OIT and vendors.
• Advise on compliance (CAN-SPAM, A2P) for emails and texts; ensure deliverability and best practices.
• Create and analyze CRM and campaign reports to guide decision-making.
• Perform other duties as assigned by the Director of Marketing & Communications.
• Collaborate with campus offices to plan integrated marketing strategies.

Skills

CRM administration

Salesforce CRM

Marketing Cloud

Email marketing

Data segmentation

Problem solving

Education

Bachelor's degree in marketing or communications

Tools

Salesforce Marketing Cloud

AMPscript

SQL

Job description

Brigham Young University is seeking a Marketing CRM Administrator to support Enrollment Services. You will manage CRM data, automate campaigns, and ensure compliant, data-driven marketing across channels.

You will collaborate with Marketing & Communications to maintain brand-aligned communications, develop reports, and optimize journeys. A background in higher education CRM and Salesforce Marketing Cloud is preferred.