CRM Marketing Administrator – Higher Ed Growth & Automation

Brigham Young University; Provo (UT); Presencial; USD 75.000 - 97.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k with employer match

Paid holidays and vacation

Tuition benefits

Medical/dental benefits

Wellness program

Free on-campus parking

UTA passes

Descripción de la vacante

Brigham Young University (BYU) in Provo, Utah, is seeking a Marketing CRM Administrator to manage and optimize CRM and marketing automation tools for the Enrollment Services Division. You will ensure communications align with BYU Brand Guidelines, own system administration, reporting, compliance, and user support to enable data-informed marketing efforts.

The role requires a bachelor’s degree in marketing or communications and 2+ years in CRM management, preferably in higher education, with

Formación

• Bachelor’s degree in marketing or communications and 2+ years in CRM management in higher education marketing and outreach.
• Proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting.
• Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio) and email marketing best practices.
• Ability to manage large datasets, protect confidential information, and analyze CRM performance data.
• Strong troubleshooting, communication, training, and user-support skills.
• Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.

Responsabilidades

• Audit CRM data and maintain accurate, well-segmented audience lists.
• Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and optimize.
• Monitor system performance, troubleshoot issues, and manage CRM tools and integrations.
• Advise on deliverability, CAN-SPAM, and A2P messaging; ensure compliance and training.
• Create and analyze CRM and campaign reports to support optimization and decision-making.
• Collaborate with other offices to plan and execute integrated marketing strategies.
• Maintain brand identity and ensure policy compliance (FERPA, NIL).
• Stay current on CRM and marketing automation trends.

Conocimientos

CRM management

Data analysis

Communication skills

Training

Problem solving

Educación

Bachelor’s degree in marketing or communications

Salesforce Marketing Cloud Administrator Certification

Herramientas

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

AMPscript

SQL

Descripción del empleo

Brigham Young University (BYU) in Provo, Utah, is seeking a Marketing CRM Administrator to manage and optimize CRM and marketing automation tools for the Enrollment Services Division. You will ensure communications align with BYU Brand Guidelines, own system administration, reporting, compliance, and user support to enable data-informed marketing efforts.

The role requires a bachelor’s degree in marketing or communications and 2+ years in CRM management, preferably in higher education, with