Marketing CRM Administrator

Brigham Young University (BYU); Provo (UT); On-site; USD 75,000 - 97,000; Full time

Benefits offered by this job

401k plan

Paid holidays

Paid vacation

Tuition benefits

On-campus parking

Wellness Program

Job summary

Brigham Young University is seeking a Marketing CRM Administrator to manage CRM systems and marketing automation for the Enrollment Services Division. You will ensure alignment with BYU Brand Guidelines, oversee data integrity, and drive data-informed marketing across campaigns.

You’ll work with Marketing Cloud tools, AMPscript, and SQL, supporting strategy, reporting, and stakeholder collaboration. A combination of marketing expertise and higher-education CRM experience is preferred.

Qualifications

• 6+ years in CRM management in higher education marketing and outreach or equivalent.
• Demonstrated proficiency in CRM administration, preferably Salesforce, with data segmentation and reporting.
• Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio).
• Strong knowledge of email marketing best practices and CAN-SPAM compliance.

Responsibilities

• Maintain accurate audience lists and audit CRM data for accuracy.
• Build and test automated journeys and campaigns; monitor metrics.
• Troubleshoot issues and manage CRM communications and integrations.
• Advise on deliverability and training for users; ensure compliance with regulations.
• Create CRM and campaign reports to support optimization.
• Collaborate with teams to plan integrated marketing strategies.

Skills

CRM management

Salesforce Marketing Cloud

Email marketing

Data segmentation

Analytics

Campaign automation

Deliverability

Troubleshooting

Education

Bachelor's degree in marketing or communications

Salesforce Marketing Cloud Administrator Certification

Salesforce Marketing Cloud Email Specialist Certification

Tools

Salesforce Marketing Cloud

AMPscript

SQL

Job description

Why Work at BYU

At Brigham Young University (BYU), your work is an opportunity to contribute to a distinctive educational mission rooted in the gospel of Jesus Christ and to make a meaningful difference in the lives of students.

As the flagship university of The Church of Jesus Christ of Latter-day Saints, BYU strives to be among the exceptional universities in the world. We are devoted to our faith, our students, and the University's Mission : "To assist individuals in their quest for perfection and eternal life."\

We seek staff members who enthusiastically embrace and advance this unique mission. Across the university, staff bring their expertise and talents to work that helps students learn, grow, and thrive. A culture of covenant belonging, weekly devotionals, meaningful opportunities for learning and growth, and a beautiful and historic campus make BYU a distinctive and inspiring place to build a career.

Belonging Statement

United by our common primary identity as children of God, BYU values and embraces the variety of individual characteristics, life experiences and circumstances, perspectives, talents, and gifts across the BYU community. This richness strengthens our shared efforts to create and support an environment of covenant belonging centered in Jesus Christ.

Employment Requirements

Members of The Church of Jesus Christ of Latter-day Saints are required to hold and be worthy to hold a current temple recommend to be hired and to remain in any position at BYU.

In hiring decisions, Brigham Young University lawfully gives strong preference to qualified, faithful members of The Church of Jesus Christ of Latter-day Saints. All employees are required to abide by the university's Honor Code and Dress & Grooming Standards . Successful candidates are expected to support and contribute to the academic and religious missions of the university, which are aligned with the principles and doctrine of The Church of Jesus Christ of Latter-day Saints.

Equal Opportunity

Brigham Young University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or protected veteran status.

Marketing CRM Administrator

The Marketing CRM Administrator supports the Director of Marketing & Communications by managing and optimizing CRM and marketing automation tools for the Enrollment Services Division, ensuring all communications align with BYU Brand Guidelines, office style standards, and Division marketing architecture. This role owns system administration, reporting, compliance, and user support to enable effective, data-informed marketing and communication efforts.

What you’ll do in this position:

CRM Administration

• - Work with Business Analysts and OIT to maintain accurate, well-segmented audience lists and audit CRM data for accuracy and integrity.
• - Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and recommend optimizations.
• - Monitor system performance, alerts, and errors; troubleshoot issues and manage CRM communication tools and integrations with OIT and vendors.
• - Serve as the subject-matter expert on CRM tools and email and text communication compliance (e.g., CAN-SPAM, A2P), advising on deliverability, performance, spam prevention, training, and effective adoption.
• - Create and analyze CRM and campaign reports, sharing insights to support optimization and decision-making.
• - Perform other duties as assigned by the Director of Marketing & Communications.

Strategy, Collaboration, and Insights

• - Partner with team members and campus offices to plan and execute integrated marketing and communication strategies.
• - Apply performance insights and stakeholder feedback to support strategic planning and continuous improvement.
• - Share project updates, learnings, and recommendations with stakeholders, and complete requests and projects in a timely, professional, and collaborative manner.

Brand Identity

• - Maintain a unified voice and visual identity across communication platforms in alignment with university branding guidelines.
• - Ensure brand consistency and adherence to university policies, including copyright, FERPA, and NIL, across assigned materials.

Training and Professional Development

• - Stay current on higher education issues affecting admissions and post-admissions marketing and communications.
• - Participate in professional development and maintain an up-to-date understanding of communication programs, design tools, data systems, and emerging technologies, including Marketing Cloud, Data Cloud, Adobe Creative Suite, social media platforms, and CRM tools.

Citizenship

• - Contribute to the University’s Mission, Vision, and Values; promote a positive image of Enrollment Services and the University; and adhere to University standards and policies.
• - Support the Executive Director of Enrollment Services and other University departments, relate well with University employees, and maintain good public relations by promptly handling service needs.
• - Represent Enrollment Services on University committees as assigned.

What qualifies you for this role:

Required

• - A firm commitment to the mission of BYU.
• - Bachelor's degree in marketing or communications and 2 plus years of experience in CRM management in higher education marketing and outreach; or equivalent combination of experience and education.
• - Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting.
• - Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio).
• - Strong understanding of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with applicable regulations (e.g., CAN-SPAM and A2P messaging).
• - Ability to maintain and audit large datasets, protect confidential information, and analyze CRM performance data.
• - Strong troubleshooting, communication, training, and user-support skills.
• - Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• - Commitment to professional development and staying current with CRM and marketing automation trends.
• - Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist Certification, or ability to obtain both within six months of hire.
• - Salesforce Marketing Cloud Administrator Certification (required or obtainable within 12 months of hire).

Preferred

• - Bachelor’s degree in marketing or communications and 2+ years of CRM management experience in higher education marketing and outreach, or an equivalent combination of education and experience.
• - Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, reporting, and Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio.
• - Strong knowledge of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with regulations such as CAN-SPAM and A2P messaging; ability to maintain accurate, secure, and confidential data.
• - Strong analytical, troubleshooting, communication, and training skills, with the ability to interpret CRM performance data, resolve system and process issues, and support non-technical users.
• - Ability to manage multiple projects, meet deadlines, adapt to changing priorities, and stay current with CRM trends. Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist certification required or obtainable within 6 months; Administrator certification required or obtainable within 12 months.
• - Experience writing and modifying SQL queries for segmentation and data management.
• - Experience in higher education CRM environments.

What we offer in return:

In addition to our competitive pay structure, this position comes with fantastic benefits , including:

• - 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• - Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• - Employee assistance program, available to the employee and all members of their household
• - Tuition benefits for employees and eligible family members
• - Access to athletic facilities
• - Excellent medical/dental benefits
• - Short/long-term disability benefits
• - Paid parental and maternity leave
• - Wellness Program
• - Free on-campus parking
• - Free UTA passes for employees, spouses, and qualified dependents
• - Discounts at the BYU Store and for many events at BYU

Pay Grade: 53

Typical Starting Pay: $75,000 - $97,000

The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.